Sales Generation Guidlines

SALES GENERATION

1) Ensure correct signage and sales / promotions is reviewed on a daily basis

2) Focal displays are changed daily

3) Readings taken hourly and motivation provided – reset goals.

4) P.O.S. operators to try to sell add-on’s where possible.

5) Window displays are changed daily

6) Regional Manager to balance stock between stores or with suppliers

7) Discuss stock requirements in morning meetings – report to owner.

8) Merchandise fill-ins are carried out daily and stockrooms efficiently organized.

9) Staff must sell-up and add-ons to increase average transaction values.

10) Hold competitions to enhance performance e.g. coke, lunch, (make selling and achieving fun)

Lastly: Do not under estimate the value of daily meetings. Have worked in many retail and restaurant environments it its vital for the staff to be reminded daily on their jobs and focus within the store on a daily basis. Morning meetings can also be used to discuss targets, hourly goals and plan of action for the day. this can get all your staff motivated and involved in the process.