Signage for Malls

SIGNAGE within malls should be correctly displayed.

I have spent a lot of time in the restaurant industry and some of these very simple tasks are overlooked by the manager or the owner running the store.


Use correct swing tickets for sale and other promotional activities

Trading hours signage to be in place

* Public Holidays
* Sunday trade
* Late trade



Windows and floor to have correct promotional and generic signage.

This is easy to do:
- Ensure that signage and POS (Point of sale) is up to date.

It looks VERY unprofessional going into a store that has the incorrect dates on the posters that are still kept up on the windows or in display cabinets.

- Floors clean. What the customer sees will create an impression of the reputation of the business as a whole.

- Lighting pointing in the right directions -lighting is very important in any store to create the ambiance within.

- Get other peoples opinions - this is something that I have learned to do.Ask your friends, family's, little kids what they think of your store. They have the invaluable customer eye, letting you know how a consumer sees your displays.