Logo creation- Marketing

To approach this kind of challenge, I use a few "tricks" myself.

- the obvious solution, is not always the right one, there for take time and don't be in a hurry to just come up with anything.
- Start with pen and paper.

If you get stuck mind mapping things out, try this technique:
- Write down every big and small word you associate with this "problem". Anything that related to the idea of the task. Think of things you enjoy, words you have seen in newspapers or even on the pictures on your walls at home.
- Search online for different logo's in the same industry or look up those logo's that have always stood out in your mind. What do you like and dislike about them?

Lastly, if you have time: Make a mood board. This tool to discuss style and emotion before you start with the designs. This is a tool that clients usually understand. The mood board allows you to work through an idea you have with your client. That wy they can see how you came up with the idea in the first place. Make it pretty: add colors etc to show how the words can 'feel'.

The Logo design reflects the company culture or product culture that is being represented, e.g. Lemon grass spray for he room, a holistic product, natural, earthy tones and fun young theme can be used.