
Miller Way beer jumped onto the band wagon and used scratch cards as their marketing incentive.
Miller way is a fun, up-market and sporty brand - and showed this by creating and giving out interactive scratch cards in the clubs and pubs of Johannesburg, SA! Simple design with bright colours for you to Scratch,sniff if you must and win.
All gals and guys (over 18yrs of course) dressed up in their bling and shaked their booty's, while enjoying a refreshing ice-cold Miller Way.
Grab a beer at the bar - very reasonable price and get a scratch card free! Scratch and wear you prize right then and there! Friends swopped and bought Miller Way beer to try and win specific prizes that were their favorites. We all had a great time and enjoyed a great beer.
What a blast, Party ..... bring on the Tiquillllaaaaaaaa..... I mean Miller Way!!

