Thursday

Promotional Guidlines for Management in Retail/Food

PROMOTIONS

1)Monthly promotions package is correctly implemented.
What promo will result in the desired goals?
Is the promo quantitative?

2)Final clearance planned
e.g. Retail outlet clearance sale.
items that were bought in quantities that can be sold at the end of the promotion in a big sale, that can still create revenue.

3)Sale preparations in position
Ensure that correct POS is put up on the windows of the retail/ restaurant outlet.
Advertise in Free subscriptions
Advertise in Magazines
Local Radio
Online

4)In-centre promotions are planned and executed.
e.g. Malls

5)Manager to update all staff on current promotions and specials. Once again... use the daily meetings to relay this information(Most prefer at the beginning of a shift.

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