misconceptions about marketing research

Misconceptions about marketing research :


First, many think that a small business should only initiate marketing research when it is making a profit. One should consider marketing research when the company needs all the help it can. Research can provide the information thats your business needs to get up and running.

Sometimes managers believe that unless research provides a complete description of a situation it is of no value.

Marketing research can help with both big and small decisions.

Don't always rely on survey information, sometimes the real information is at your back door for small business opportunities.

The misconception is that market research costs big money but this is not always the case.
Another misconception is that you can not do research unless you are a sophisticated researcher. You don't need a Ph.D. in marketing or statistics to do marketing research. It is mostly just hard work. Consult a good marketing research text and/or bring in a consultant for advice and then just dig in and do it.

Spag bowl marketing

I have just coined the term Spag Bowl Marketing.

Similar to the marketing mix consisting of the four P's. Spag Bowl Marketing is short for 'Spaghetti Bolonaise' Marketing. Mix many ingrediants into the dish to create the right consistancy and taste.

We don't want to add to much oil- Weak marketing campaigns that are easily forgotten or slip off the top of ones awareness.

Not to much salt- To cover up what he consumer is actually getting. Makes it taste a bit to good to be true.

Just the right amount of spice- And you can gt the consumers pallete wet and anting to try it!

I think this could be the next BIG THANG!

The Marketing Concept

The Marketing Concept comprises of the following:

1) Consumer understanding

2) Create value in the eyes of the customer

3) Communicating your value to your target market

4) Consumer can easily find and buy the product

This above Marketing concept can be used only when you have done all the right Market Research

SEO Marketing- Learning Post

SEO Marketing is something that i have been learning slowly for some time now.

until I get more clued up, I'm not wanting to much but will keep you updated on my thoughts on matching traditional off line marketing and online marketing together to achieve goals on a Marketing campaign.

Post Card Advertising

Post card advertising:

Find them in your your favourite stores or in your favorite restaurant. Post Cards are a personal way to market many kinds of design agencies, clubs, pubs.

Get your name out there.

Food for Thought

With all this health food talk going around...

I have bought myself a new health shake. Yes, i know promises all those things like health, weight loss and that rejuvenating feeling.

Will keep you all updated,if there product works. and if it does... will tell you which marketing gimmick I fell for.

Marketing is a Process

Marketing

... is not a once off thing, it's a process. It has a beginning, a middle, but never an end, this is what makes it a process. You can improve it, perfect it, change it, even stop it for a second or two it. But you never stop it completely.

Busy Day - and Smoke Free

What a day, busy busy.

I have been up since 6am and let me tell you thats an early one for me. Busy working on a few projects at my local Star Bucks. Love the coffee and chilled environment.

When I lift my head, feel like I have a 'fly on the wall' look at customer behaviour all around me.

And isn't it great that we no longer have smoking in any restaurants/ coffee shops. Never new how The Big Bosses could pull that one off. Now I cant imagine life any other way.

Have to carry on with things.

Demographics

Have i not talked about demographics... yet?

I have been writing for some time and a major part of marketing any business is identifying what the demographics there are of a particular market in order to custom fit the marketing campaign.

Lets get a pro definition of Demographics:
Demographics refers to selected population characteristics as used in government, marketing or opinion research, or the demographic profiles used in such research.(Wikipedia)

So there you have it. A select group of characteristic's.
Its actually funny to look around and see how many different demographics you can find at work or in your local mall.Such different people and ideals all living around us. what I may think is normal maybe very different to what someone else thinks is normal.
Each of these demographics would have a particular product marketed to them differently.

The trick of course is to find something that these very unique demographics have in common.

Hospitality Efficiency Cards For Take-away Outlets:

Hospitality Cards:

I have included another handy hint on how to increase the service in your business i.e. Handy cashier cards.

Place ‘Business Card size’ Customer Card by the tills – re-enforcing the steps that the cashiers must take! We all know that our staff are the face of the business. they let the customer know about:
Promotions
In-store stuff e.g. give-aways
Suggestive selling

Let your cashiers MARKET your business... this is how




1. Welcome with a Smile
2. Friendly Comment
3. Would you like to place you order
4. Suggestive Sell- make a friendly comment on the customers choice.
5. Verify Order
6. Answer Customer Questions
7. Dining In/ Dining out
8. Check order & Enquire if any other condiments are needed
9. Invite to Order again
10. Enquire if any other help is needed

Building Retail Turnover – a checklist

Building Retail Turnover – a checklist

Action plan for

* Customer Service
* Sales Generation
* Promotions
* Signage
* Presentation
* Housekeeping
* Staff Management and Staff Deployment
* Casuals
* Security
* Administration

Ensure the following area's have a detailed plan in place for each that can create order in your business.