Scratchcards Promotions and Incentives

WWW.SCRATCHCARD.CO.ZA

I have recently started a subsidiary company for Natural Gravity Marketing, called scratchcard.co.za

After some thought and then lots of chats with friends and family, I decided to go more niche!
Its really tough trying to sell a large packaged service to a company. Going into the meeting one tries to identify a particular area in which we as a marketing agency can help and then go with that one. Marketing is a broad subject, there are so many different kinds of marketing techniques that can be implemented to see results.

I often find that it depends entirely on what the company has done in the past and most likely will repeat in the future!

Scratchcard.co.za came together to ensure that our customers get standard competitive pricing and the best quality design, always with reliable service!

Thats what I would expect! It really grates me when I have to wait for something... anything, so I would like to offer my clients the kind service that I want :)

Scratch cards are a fun interactive tool to use in any business and one can really create fun and interactive ways to:
Create return customers
Show customer Appreciation
Secret sales
Promo's
Fund raising activities
Lotterys
Internal Incentives
Coupons
Games
Win Cards
Funny Cards

The list goes on...


The site is almost complete and I am so excited to get things on the move! I have some really great ideas to propel scratchcard.co.za forward. This is going to be big I feel it.

Now I have to make mention of someone in my team whom without, I know that I could not have come this far! Jason Hobbs, has been my absolute trusted confidant. His unique creative talents has been invaluable. The fact that he has always gone the extra mile for his work makes his such an asset! I am so lucky to have a friend and colleague like him. Even when I was working for another company and handling their accounts, Jason could always could be relied on for any job however small or Large!!

I'm so excited, that I finally have a fabulous product that I know every company would like to take advantage of!

www.scratchcard.co.za

Do - It- Yourself Search Engine Optomisation

Among many bloggers also known as online authors or online journalists, knowledge is power when it comes to marketing yourself or your website over the net.

I'm sure that you have heard a few definitions of SEO and I don't profess to know more than some of you research geeks :). But I will attempt to give a simple understanding, to do-it-yourself SEO. After reading and doing my own research(basically, picking the brains of very knowledgeable people), here is what I got.

There are four main areas

- Link quality:
Link your site to others that will be interested to have your information on their site. Link to content within your own site. Create links to others in your copy when referencing them

- Time:
Some things ... just take time. A couple of months and then some great sites I have asked,' How did they do that??' and it took a couple of years!

- Content:
Repetition of key words. Use one common theme per page content. e.g. 'design explanation' and printing explanation' on another, as what is done on naturalgravity.co.za. Must be readable and interesting to the human eye. Do not write for the robots to see you, they won't. Optimize your site by writing interesting content.

- Page Title Tags:
Correct title tags per page and not for the overall site. I have No idea how to do that... cant DIY, ask your programmer/web designer.

In order for you to do-it-yourself, follow these basic rules and apply it to your website in order to increase ranking and credibility in the search engines.


Why would I want more people to view my site, you ask?

1) The more visitors that you have coming to your site, the more credibility the 'robots' (or bots), pic up and therefor increase your page ranking (a cycle).

2) More visitors, more chance of a purchase on line.

3) Attract people that are searching for exactly or very close to, that which your website is offering.

4) If searchers find immediately what they looking for, they will investigate your site and not just exit it immediately.

5) Sales and marketing of your product

Yes, you can Do-It-Yourself search engine optimization. This is not rocket science, if you start with the simple steps.

What not to say in a meeting!

I have had a couple of them, and in my humble opinion I could give a few tips that clearly I and others learned the hard way, on what NOT TO SAY!

If Only I new before and thats why I am making this available to you:

1) Don't ask the secretary as you arrive for a meeting what the name of the person you going to speak to is called!

2)Don't tell the person who you meeting, the whole long story, from the minute you woke up... on how you got lost on the way to him/her and thats why you late.

3) Don't agree with everything that the other says and does, to the point that you get caught out i.e,' Don't you just love pork bellies', 'Yes me to, I mean noooooo'

4) 'I made these delicious cookies for you last week, but then you canceled our meeting, but here you go anyway'.

5)I would love to retire right now, hate working with people actually.

6) 'X, Y Z, examine your zip, its undone'.

7) 'Sorry I'm late, I have been up the whole night with a funny tummy.'

8) Come in, with an open comedy evening approach, and start things off with a knock knock joke

Have you had any meeting blunders... forget about it! we all have, we just live and learn and hopefully not make a fool of our selves again. :)

10 percent Inspiration and 90 percent perspiration

10 percent Inspiration and 90 percent perspiration

Do you believe this statement is true?

I don't to be honest. I don't believe that you need to perspire in order to succeed in business!

I believe the art is having a great business idea and then putting all the inspiration and energy into that idea.
There are so many inspirational people out there, that have done such amazing things. For example my last posting on Eric Edmeades.

So don't sweat it, just Do it!

Inspiration - Eric Edmeades

Think...
sometimes I need to take note of some of my GREAT advise (don't mind saying so myself)and put it into practice. I have been learning so much about myself and my business that it has truly been riveting.

There is so much to do and I... the Marketing Gru lol:) , is feeling a bit stuck. I think its not because I don't know what to do. Honestly I think its because I am scared to fail.

Now I know that this is not only a feeling that I have. Many people do not even start their own businesses for this reason. The fear of the unknown and what will happen if everything goes wrong.

I was up bright and early Sunday morning (Oh yes) and attended a lecture by Eric Edmeades. Professional speaking, corporate consulting and persoal coaching.
What an interesting guy and very real, down to earth and friendly. Love humble people whether they have it all or nothing (and pretend to have everything). He told us a bit about his background and how he got into public speaking. Although I new that end of the day he was not only selling himself but a product 2(XL), I truly was not falling asleep for the 1st hour and a half I was there, after which I had a major play-full tennis game on.

Amazing how seem people have the energy and enthusiasm to motivate others as a full time job. Guess, if your proud of yourself why not tell all?

A little tip that I learn't from Eric for inspiration, for those of you that need Luck to be on your side in business...

L - Location
U - Understanding
C - Connections
K - Knowledge

Feeling the inspiration flow once again.
Have a great week!!