Starting a business needs to be taken one day at a time!
Yes! I need to admit this to myself and take steps accordingly.
To Do list: - In no specific order
1) set up website and content.
2) see competitor sites and ideas
3) Research, Research,Research,
4) Business cards
5) Pricing structure
6) Invoicing templates and other etc etc
7) Speak to people
8) Network, network, network!!
9) Identify and create leaflet that details all main services
10) List all my contacts
Wednesday
The Four P's of Marketing
Starting right at the beggining of any marketing analysis we hear of the term THE FOUR P's.
We prepare a marketing plan by using the 4 P's of marketing.
The 4 P's are: Product, Price, Place, and Promotion.
Depending on different target markets, we will need different promotional strategies for reaching its market. Each of these target markets are price sensitive in their own right ( this is a very subjective process)
The first of the 4 P's I would like to discuss is Product. Wikipedia defines product as, "..anything that can be offered to a market that might satisfy a want or need. However it is much more than just a physical object. It is the complete bundle of benefits or satisfactions that buyers perceive they will obtain if they purchase the product..." (Product (business), 2005)
The four P's may describe a need or want. Looking at a particular productdesign, quality, and features.
The second P, price, is a strategy based on the different target markets and plans for the future.
The third P I am going to discuss is place. According to SSM, "Place deals with the distribution channels by which your prospects will be able to buy and receive your products and services. Clearly without defining the niche prospects, it is impossible to set up the best distribution channels." (Winning Marketing Plans are Client-Centric, 2005. There is a saying, , Location, Location!!! This is an important part of any business and also plays a part in determining the product,price and promotion.
The last P I will discuss is promotion.Promotion looks at the type of customers that are being targeted.In todays times we see that consumers want products that are customized, special, full fill individual needs or ideals. Promotions are set up to interpret these needs
We prepare a marketing plan by using the 4 P's of marketing.
The 4 P's are: Product, Price, Place, and Promotion.
Depending on different target markets, we will need different promotional strategies for reaching its market. Each of these target markets are price sensitive in their own right ( this is a very subjective process)
The first of the 4 P's I would like to discuss is Product. Wikipedia defines product as, "..anything that can be offered to a market that might satisfy a want or need. However it is much more than just a physical object. It is the complete bundle of benefits or satisfactions that buyers perceive they will obtain if they purchase the product..." (Product (business), 2005)
The four P's may describe a need or want. Looking at a particular productdesign, quality, and features.
The second P, price, is a strategy based on the different target markets and plans for the future.
The third P I am going to discuss is place. According to SSM, "Place deals with the distribution channels by which your prospects will be able to buy and receive your products and services. Clearly without defining the niche prospects, it is impossible to set up the best distribution channels." (Winning Marketing Plans are Client-Centric, 2005. There is a saying, , Location, Location!!! This is an important part of any business and also plays a part in determining the product,price and promotion.
The last P I will discuss is promotion.Promotion looks at the type of customers that are being targeted.In todays times we see that consumers want products that are customized, special, full fill individual needs or ideals. Promotions are set up to interpret these needs
Thursday
Getting through my notes
Have written a list of things to do and slowly getting through each of my 10 points ones point at a time!
This is easy when you have a set detailed outline of what needs to be done!
This is easy when you have a set detailed outline of what needs to be done!
Saturday
The Big Marketing Picture
To manage and understand marketing needs:
Be it the company, brand, product, service, or individual, this involves monitoring and maintaining awareness of your broader environment consistently - Macro environment.
Look around all the time! When eating out at your favorite restaurants or walking along the same pathway that you always do... look up and take note on a regular basis, look away from the minutia found in the microscope of your day-to-day operations and use a telescope to see the horizons of what's taking place around you.http://www.blogger.com/post-edit.g?blogID=4674734113855915463&postID=4049915079799806812#
Post Options
Be it the company, brand, product, service, or individual, this involves monitoring and maintaining awareness of your broader environment consistently - Macro environment.
Look around all the time! When eating out at your favorite restaurants or walking along the same pathway that you always do... look up and take note on a regular basis, look away from the minutia found in the microscope of your day-to-day operations and use a telescope to see the horizons of what's taking place around you.http://www.blogger.com/post-edit.g?blogID=4674734113855915463&postID=4049915079799806812#
Post Options
Friday
8 Key Points to Manage you Retail/ Restaurnt Outlet
STAFF MANAGEMENT AND STAFF DEPLOYMENT
) Plan lunch hours efficiently – no lunch-breaks during peak trading hours
2) One day off (except Fridays and Saturdays)- these are busy days for most traders. Ensure that enough staff are available for peak trading times. Of course more than one day of, is optimal.
3)Staff to be effectively deployed http://www.blogger.com/img/gl.bold.gif
insert bold tagsin all departments at all times
4) Staff to concentrate on sales and not their own socialising – discipline accordingly. you now after writing this I thought it actuallly really depends on the industry that one is working in. E.g. funky clothing shops that need friendly sales people, depend on socializing and networking in order to sell items and spread the word.
I believe, we all want to make money and work in an optimal environment doing so.
5) All stores to open and close on centre-specified trading hours
6) All overtime / casual payments to be approved by manager
7) Ensure all permanent staff to wear uniforms / badges
http://www.blogger.com/img/gl.bold.gif
insert bold tags
8) Staff planners to be in place
* Staff / casual planner
* 1 ½ days off
* Extended trading hours / staggered shifts
8 Key points to regulate your business
) Plan lunch hours efficiently – no lunch-breaks during peak trading hours
2) One day off (except Fridays and Saturdays)- these are busy days for most traders. Ensure that enough staff are available for peak trading times. Of course more than one day of, is optimal.
3)Staff to be effectively deployed http://www.blogger.com/img/gl.bold.gif
insert bold tagsin all departments at all times
4) Staff to concentrate on sales and not their own socialising – discipline accordingly. you now after writing this I thought it actuallly really depends on the industry that one is working in. E.g. funky clothing shops that need friendly sales people, depend on socializing and networking in order to sell items and spread the word.
I believe, we all want to make money and work in an optimal environment doing so.
5) All stores to open and close on centre-specified trading hours
6) All overtime / casual payments to be approved by manager
7) Ensure all permanent staff to wear uniforms / badges
http://www.blogger.com/img/gl.bold.gif
insert bold tags
8) Staff planners to be in place
* Staff / casual planner
* 1 ½ days off
* Extended trading hours / staggered shifts
8 Key points to regulate your business
Tuesday
Cars A Status symbol
Its a very superficial world when we all judge each other on what car we drive and which area we live in.
lol I know I know that is the nature of humans but bought I would just mention... I really need a New Phat Black Hot Car, convertible,red, a white scarf.
Then I know that Ill be the person that I am meant to be!
lol I know I know that is the nature of humans but bought I would just mention... I really need a New Phat Black Hot Car, convertible,red, a white scarf.
Then I know that Ill be the person that I am meant to be!
Sunday
Quote for the day
Customers buy for their reasons, not yours.
- Orvel Ray Wilson
What a clever idea to keep one motivated!
You must have mindshare before you can have marketshare.
- Christopher M. Knight
Indefinitely necessary in a world now focused on customization and individualization!
What we call results are beginnings.
- Ralph Waldo Emerson
This one is for me!! I have started Natural Gravity and its up and the going!
- Orvel Ray Wilson
What a clever idea to keep one motivated!
You must have mindshare before you can have marketshare.
- Christopher M. Knight
Indefinitely necessary in a world now focused on customization and individualization!
What we call results are beginnings.
- Ralph Waldo Emerson
This one is for me!! I have started Natural Gravity and its up and the going!
Friday
Marketing Entrepreneur diarys
Hello,
This being my 1st Blog I would like to firstly introduce myself. My name is Jade Avinr and I have recently started my own marketing company called Natural Gravity. After having much experience in Marketing in many jobs around the world, I have finally settled to start building my own empire and give the world invaluable knowledge on Marketing and communication information.
Marketing is a form of psychology. Whether targeted at a micro or macro audience we can use basic principals of psychology to change perceptions, alter thought patterns, advertise, motivate and create sales in a dynamic and ever changing environment.
I hope that this Blog proves useful with tips etc to help you cope with all your marketing needs!
This being my 1st Blog I would like to firstly introduce myself. My name is Jade Avinr and I have recently started my own marketing company called Natural Gravity. After having much experience in Marketing in many jobs around the world, I have finally settled to start building my own empire and give the world invaluable knowledge on Marketing and communication information.
Marketing is a form of psychology. Whether targeted at a micro or macro audience we can use basic principals of psychology to change perceptions, alter thought patterns, advertise, motivate and create sales in a dynamic and ever changing environment.
I hope that this Blog proves useful with tips etc to help you cope with all your marketing needs!
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