To manage and understand marketing needs:
Be it the company, brand, product, service, or individual, this involves monitoring and maintaining awareness of your broader environment consistently - Macro environment.
Look around all the time! When eating out at your favorite restaurants or walking along the same pathway that you always do... look up and take note on a regular basis, look away from the minutia found in the microscope of your day-to-day operations and use a telescope to see the horizons of what's taking place around you.http://www.blogger.com/post-edit.g?blogID=4674734113855915463&postID=4049915079799806812#
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