Tuesday

Demographics

Have i not talked about demographics... yet?

I have been writing for some time and a major part of marketing any business is identifying what the demographics there are of a particular market in order to custom fit the marketing campaign.

Lets get a pro definition of Demographics:
Demographics refers to selected population characteristics as used in government, marketing or opinion research, or the demographic profiles used in such research.(Wikipedia)

So there you have it. A select group of characteristic's.
Its actually funny to look around and see how many different demographics you can find at work or in your local mall.Such different people and ideals all living around us. what I may think is normal maybe very different to what someone else thinks is normal.
Each of these demographics would have a particular product marketed to them differently.

The trick of course is to find something that these very unique demographics have in common.

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