Among many bloggers also known as online authors or online journalists, knowledge is power when it comes to marketing yourself or your website over the net.
I'm sure that you have heard a few definitions of SEO and I don't profess to know more than some of you research geeks :). But I will attempt to give a simple understanding, to do-it-yourself SEO. After reading and doing my own research(basically, picking the brains of very knowledgeable people), here is what I got.
There are four main areas
- Link quality:
Link your site to others that will be interested to have your information on their site. Link to content within your own site. Create links to others in your copy when referencing them
- Time:
Some things ... just take time. A couple of months and then some great sites I have asked,' How did they do that??' and it took a couple of years!
- Content:
Repetition of key words. Use one common theme per page content. e.g. 'design explanation' and printing explanation' on another, as what is done on naturalgravity.co.za. Must be readable and interesting to the human eye. Do not write for the robots to see you, they won't. Optimize your site by writing interesting content.
- Page Title Tags:
Correct title tags per page and not for the overall site. I have No idea how to do that... cant DIY, ask your programmer/web designer.
In order for you to do-it-yourself, follow these basic rules and apply it to your website in order to increase ranking and credibility in the search engines.
Why would I want more people to view my site, you ask?
1) The more visitors that you have coming to your site, the more credibility the 'robots' (or bots), pic up and therefor increase your page ranking (a cycle).
2) More visitors, more chance of a purchase on line.
3) Attract people that are searching for exactly or very close to, that which your website is offering.
4) If searchers find immediately what they looking for, they will investigate your site and not just exit it immediately.
5) Sales and marketing of your product
Yes, you can Do-It-Yourself search engine optimization. This is not rocket science, if you start with the simple steps.
Wednesday
What not to say in a meeting!
I have had a couple of them, and in my humble opinion I could give a few tips that clearly I and others learned the hard way, on what NOT TO SAY!
If Only I new before and thats why I am making this available to you:
1) Don't ask the secretary as you arrive for a meeting what the name of the person you going to speak to is called!
2)Don't tell the person who you meeting, the whole long story, from the minute you woke up... on how you got lost on the way to him/her and thats why you late.
3) Don't agree with everything that the other says and does, to the point that you get caught out i.e,' Don't you just love pork bellies', 'Yes me to, I mean noooooo'
4) 'I made these delicious cookies for you last week, but then you canceled our meeting, but here you go anyway'.
5)I would love to retire right now, hate working with people actually.
6) 'X, Y Z, examine your zip, its undone'.
7) 'Sorry I'm late, I have been up the whole night with a funny tummy.'
8) Come in, with an open comedy evening approach, and start things off with a knock knock joke
Have you had any meeting blunders... forget about it! we all have, we just live and learn and hopefully not make a fool of our selves again. :)
If Only I new before and thats why I am making this available to you:
1) Don't ask the secretary as you arrive for a meeting what the name of the person you going to speak to is called!
2)Don't tell the person who you meeting, the whole long story, from the minute you woke up... on how you got lost on the way to him/her and thats why you late.
3) Don't agree with everything that the other says and does, to the point that you get caught out i.e,' Don't you just love pork bellies', 'Yes me to, I mean noooooo'
4) 'I made these delicious cookies for you last week, but then you canceled our meeting, but here you go anyway'.
5)I would love to retire right now, hate working with people actually.
6) 'X, Y Z, examine your zip, its undone'.
7) 'Sorry I'm late, I have been up the whole night with a funny tummy.'
8) Come in, with an open comedy evening approach, and start things off with a knock knock joke
Have you had any meeting blunders... forget about it! we all have, we just live and learn and hopefully not make a fool of our selves again. :)
10 percent Inspiration and 90 percent perspiration
10 percent Inspiration and 90 percent perspiration
Do you believe this statement is true?
I don't to be honest. I don't believe that you need to perspire in order to succeed in business!
I believe the art is having a great business idea and then putting all the inspiration and energy into that idea.
There are so many inspirational people out there, that have done such amazing things. For example my last posting on Eric Edmeades.
So don't sweat it, just Do it!
Do you believe this statement is true?
I don't to be honest. I don't believe that you need to perspire in order to succeed in business!
I believe the art is having a great business idea and then putting all the inspiration and energy into that idea.
There are so many inspirational people out there, that have done such amazing things. For example my last posting on Eric Edmeades.
So don't sweat it, just Do it!
Monday
Inspiration - Eric Edmeades
Think...
sometimes I need to take note of some of my GREAT advise (don't mind saying so myself)and put it into practice. I have been learning so much about myself and my business that it has truly been riveting.
There is so much to do and I... the Marketing Gru lol:) , is feeling a bit stuck. I think its not because I don't know what to do. Honestly I think its because I am scared to fail.
Now I know that this is not only a feeling that I have. Many people do not even start their own businesses for this reason. The fear of the unknown and what will happen if everything goes wrong.
I was up bright and early Sunday morning (Oh yes) and attended a lecture by Eric Edmeades. Professional speaking, corporate consulting and persoal coaching.
What an interesting guy and very real, down to earth and friendly. Love humble people whether they have it all or nothing (and pretend to have everything). He told us a bit about his background and how he got into public speaking. Although I new that end of the day he was not only selling himself but a product 2(XL), I truly was not falling asleep for the 1st hour and a half I was there, after which I had a major play-full tennis game on.
Amazing how seem people have the energy and enthusiasm to motivate others as a full time job. Guess, if your proud of yourself why not tell all?
A little tip that I learn't from Eric for inspiration, for those of you that need Luck to be on your side in business...
L - Location
U - Understanding
C - Connections
K - Knowledge
Feeling the inspiration flow once again.
Have a great week!!
sometimes I need to take note of some of my GREAT advise (don't mind saying so myself)and put it into practice. I have been learning so much about myself and my business that it has truly been riveting.
There is so much to do and I... the Marketing Gru lol:) , is feeling a bit stuck. I think its not because I don't know what to do. Honestly I think its because I am scared to fail.
Now I know that this is not only a feeling that I have. Many people do not even start their own businesses for this reason. The fear of the unknown and what will happen if everything goes wrong.
I was up bright and early Sunday morning (Oh yes) and attended a lecture by Eric Edmeades. Professional speaking, corporate consulting and persoal coaching.
What an interesting guy and very real, down to earth and friendly. Love humble people whether they have it all or nothing (and pretend to have everything). He told us a bit about his background and how he got into public speaking. Although I new that end of the day he was not only selling himself but a product 2(XL), I truly was not falling asleep for the 1st hour and a half I was there, after which I had a major play-full tennis game on.
Amazing how seem people have the energy and enthusiasm to motivate others as a full time job. Guess, if your proud of yourself why not tell all?
A little tip that I learn't from Eric for inspiration, for those of you that need Luck to be on your side in business...
L - Location
U - Understanding
C - Connections
K - Knowledge
Feeling the inspiration flow once again.
Have a great week!!
Tuesday
Confidence and a Clear Business Plan
It has been some time since I last wrote. I have been playing with many marketing ideas to identify A Clear Business Plan.
We know it's obvious to have a plan, describing how to tackle the planning and implementation of any business, but as I have discovered this is not as easy as I have once made out it to be.
In order for me to know where my business is going, there is one thing that can make all the difference... confidence!
From writing the plan to telling others about it and asking the professionals questions,can takes time, guts and courage. There are so many other people that have been in the marketing industry for a lot longer than I have, but I can't admit to knowing less, only need to know what I know!
Where to start?
- Set out clear definable objectives for your business
- Identify key market players and competitors
- Master a new topic in your industry, to create a competitive advantage for yourself
- Be confident in your abilities
A Clear Business Plan is highlighted below that is easy to follow and apply:
This is not a comprehensive plan… but its gets you started!!
1. Name of your business –
Easy to Remember
Can you get the .co.za or the .com
Can your customer spell the name your name easily ( when searching in phone book or online)
Create a name that you are confident you like
2. Vision –
What your big dream?
Number of employees
Offices
Business structure
Add lots of details…
Confidence is needed Knowing that your business is going to be a Big success.
After watching ‘The secret’, I realized, your dreams are only as big as your imagination allows it to be.
3. Mission statement –
This defines what your business does, what activities it performs and what is unique about it
that stands out from your competitors (A competitive advantage- love that word)
4. Goals and objectives
5. Strengths, weaknesses, opportunities, threats (SWOT) -
by analyzing these characteristics in your business, you will get a
clearer idea of what it will take for you to not only to survive
but also prosper.
Acknowledge what you strengths and Weaknesses are to make you more confident.
- Build on your strengths
- Determine weaknesses
- Take advantage of opportunities
- Side Step
threats
6. Strategic action plan –
This is the most critical step of
your business plan, because without it, your business will not
get off the ground. This should include your sales and marketing
strategies.
7. Financial plan
Lay out what capital is going into the business.
Conclusion:
Now that you have a Clear Business Plan, make it a part of
you by knowing and understanding it clearly. Build upon it
continuously and refer to it often, so you remain on track to
building a profitable business.
I am very fortunate to have so many confident people around me. They have been an inspiration and driving force in my life.
We all do have the power to lead by others examples and take a plunge at what we think could be Great!
We know it's obvious to have a plan, describing how to tackle the planning and implementation of any business, but as I have discovered this is not as easy as I have once made out it to be.
In order for me to know where my business is going, there is one thing that can make all the difference... confidence!
From writing the plan to telling others about it and asking the professionals questions,can takes time, guts and courage. There are so many other people that have been in the marketing industry for a lot longer than I have, but I can't admit to knowing less, only need to know what I know!
Where to start?
- Set out clear definable objectives for your business
- Identify key market players and competitors
- Master a new topic in your industry, to create a competitive advantage for yourself
- Be confident in your abilities
A Clear Business Plan is highlighted below that is easy to follow and apply:
This is not a comprehensive plan… but its gets you started!!
1. Name of your business –
Easy to Remember
Can you get the .co.za or the .com
Can your customer spell the name your name easily ( when searching in phone book or online)
Create a name that you are confident you like
2. Vision –
What your big dream?
Number of employees
Offices
Business structure
Add lots of details…
Confidence is needed Knowing that your business is going to be a Big success.
After watching ‘The secret’, I realized, your dreams are only as big as your imagination allows it to be.
3. Mission statement –
This defines what your business does, what activities it performs and what is unique about it
that stands out from your competitors (A competitive advantage- love that word)
4. Goals and objectives
5. Strengths, weaknesses, opportunities, threats (SWOT) -
by analyzing these characteristics in your business, you will get a
clearer idea of what it will take for you to not only to survive
but also prosper.
Acknowledge what you strengths and Weaknesses are to make you more confident.
- Build on your strengths
- Determine weaknesses
- Take advantage of opportunities
- Side Step
threats
6. Strategic action plan –
This is the most critical step of
your business plan, because without it, your business will not
get off the ground. This should include your sales and marketing
strategies.
7. Financial plan
Lay out what capital is going into the business.
Conclusion:
Now that you have a Clear Business Plan, make it a part of
you by knowing and understanding it clearly. Build upon it
continuously and refer to it often, so you remain on track to
building a profitable business.
I am very fortunate to have so many confident people around me. They have been an inspiration and driving force in my life.
We all do have the power to lead by others examples and take a plunge at what we think could be Great!
Monday
Marketing success
Having had a great last week, with a fabulous new client and there for I had a a great weekend. A marketing success.
Was so nice to think positively about new ventures and ready to take them head on.
A wise person once told me that you should pretend to be more wealthy than what you are, to attract money, and no one knows what you have in your bank account. i think it could hold true.
I am now venturing into the very interesting world of internet marketing.
But must go to bed or don't think Ill wake up for my new adventure tomorrow!
Was so nice to think positively about new ventures and ready to take them head on.
A wise person once told me that you should pretend to be more wealthy than what you are, to attract money, and no one knows what you have in your bank account. i think it could hold true.
I am now venturing into the very interesting world of internet marketing.
But must go to bed or don't think Ill wake up for my new adventure tomorrow!
Thursday
Valentines Day!!!!!
Its Valentines Day. A day for cupid to show himself and shoot you in the heart... ahhh my boyfriend is coming back from a trip to be here today so Im happy:)
Happy Valentines day!!!!!!!!!!!!!!!!!!
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PS: a money making scheme, but who cares
So spend lots of money on your loved ones... an excuse to shop who needs one!!
Happy Valentines day!!!!!!!!!!!!!!!!!!
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
PS: a money making scheme, but who cares
So spend lots of money on your loved ones... an excuse to shop who needs one!!
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