Ok Ok i know that valentines day was a load of rubbish for marketers to use another great tool to sell...
But, my boyfriend is going away on a conference for 10 days and planned his trip so that he would come back on Valentines day, 14th Feb... so that we can spend it together!
I know, I'm such a softy!
Thursday
Valentines Day - Fab or Mad
Hmmm.Valentines day is around the corner once again.
This legend has been cleverly turned into a marketing ploy to masses of unsuspecting victims. On Valentines day it is customary to give your loved one or an admirer, secret or public show of affection through gifts. In todays very modernistic society we feel obligated to share in this legend with our loved ones, even if we don't know the actual story behind it. Marketing psychology influences the mass market to buy lavish or simple presents for a special loved one. From flowers to expensive jewelry, heart shape chocolates, roses, teddy bears, holidays away, love cards... anything and everything.
Here is the legendary story!!!:
Legenda Aurea has sill no real connection with sentimental love. Tales past down to modern times portray Valentine as a priest who refused a law attributed to Roman Emperor Claudius II, ordering that young men remain single. The Emperor supposedly did this to grow his army, believing that married men did not make for good soldiers. The priest Valentine, however, secretly performed marriage ceremonies for young men. When Claudius found out about this, he had Valentine arrested and thrown in jail. In an embellishment to The Golden Legend, on the evening before Valentine was to be executed, he wrote the first "valentine" himself, addressed to a young girl variously identified as his beloved, as the jailer's daughter whom he had befriended and healed, or both. It was a note that read "From your Valentine. (Wikipedia)
So there you have it! I just learned something new and confirmed something old.
This legend has been cleverly turned into a marketing ploy to masses of unsuspecting victims. On Valentines day it is customary to give your loved one or an admirer, secret or public show of affection through gifts. In todays very modernistic society we feel obligated to share in this legend with our loved ones, even if we don't know the actual story behind it. Marketing psychology influences the mass market to buy lavish or simple presents for a special loved one. From flowers to expensive jewelry, heart shape chocolates, roses, teddy bears, holidays away, love cards... anything and everything.
Here is the legendary story!!!:
Legenda Aurea has sill no real connection with sentimental love. Tales past down to modern times portray Valentine as a priest who refused a law attributed to Roman Emperor Claudius II, ordering that young men remain single. The Emperor supposedly did this to grow his army, believing that married men did not make for good soldiers. The priest Valentine, however, secretly performed marriage ceremonies for young men. When Claudius found out about this, he had Valentine arrested and thrown in jail. In an embellishment to The Golden Legend, on the evening before Valentine was to be executed, he wrote the first "valentine" himself, addressed to a young girl variously identified as his beloved, as the jailer's daughter whom he had befriended and healed, or both. It was a note that read "From your Valentine. (Wikipedia)
So there you have it! I just learned something new and confirmed something old.
Tuesday
Grocer Shopping Heaven
Spending money has never been easier!
Why is it that I cant leave the house without spending money. Just going to our local grocer for a coupe of things is no longer possible.
Items jump right out at you, with new and improved formula's, fancy packaging that entices even the toughest of consumers into buying. I cant help but walk up an down the isle in the grocer and ask myself why I don't need that item.
I am a marketers dream customer. I do want all the new fancy health crazed foods. I do believe that the new improved toothpaste formula is better than the older one. I want a raizer that cuts twice as well. I want anti aging properties in my face wash. I want the 2 for one special on candels... I may need them someday. I think that golden glow shampoo will make my hair more glossy.Aaaahhhhhhhh...
Its so hard to resist the temptations!
Why is it that I cant leave the house without spending money. Just going to our local grocer for a coupe of things is no longer possible.
Items jump right out at you, with new and improved formula's, fancy packaging that entices even the toughest of consumers into buying. I cant help but walk up an down the isle in the grocer and ask myself why I don't need that item.
I am a marketers dream customer. I do want all the new fancy health crazed foods. I do believe that the new improved toothpaste formula is better than the older one. I want a raizer that cuts twice as well. I want anti aging properties in my face wash. I want the 2 for one special on candels... I may need them someday. I think that golden glow shampoo will make my hair more glossy.Aaaahhhhhhhh...
Its so hard to resist the temptations!
Sunday
Logo creation- Marketing
To approach this kind of challenge, I use a few "tricks" myself.
- the obvious solution, is not always the right one, there for take time and don't be in a hurry to just come up with anything.
- Start with pen and paper.
If you get stuck mind mapping things out, try this technique:
- Write down every big and small word you associate with this "problem". Anything that related to the idea of the task. Think of things you enjoy, words you have seen in newspapers or even on the pictures on your walls at home.
- Search online for different logo's in the same industry or look up those logo's that have always stood out in your mind. What do you like and dislike about them?
Lastly, if you have time: Make a mood board. This tool to discuss style and emotion before you start with the designs. This is a tool that clients usually understand. The mood board allows you to work through an idea you have with your client. That wy they can see how you came up with the idea in the first place. Make it pretty: add colors etc to show how the words can 'feel'.
The Logo design reflects the company culture or product culture that is being represented, e.g. Lemon grass spray for he room, a holistic product, natural, earthy tones and fun young theme can be used.
- the obvious solution, is not always the right one, there for take time and don't be in a hurry to just come up with anything.
- Start with pen and paper.
If you get stuck mind mapping things out, try this technique:
- Write down every big and small word you associate with this "problem". Anything that related to the idea of the task. Think of things you enjoy, words you have seen in newspapers or even on the pictures on your walls at home.
- Search online for different logo's in the same industry or look up those logo's that have always stood out in your mind. What do you like and dislike about them?
Lastly, if you have time: Make a mood board. This tool to discuss style and emotion before you start with the designs. This is a tool that clients usually understand. The mood board allows you to work through an idea you have with your client. That wy they can see how you came up with the idea in the first place. Make it pretty: add colors etc to show how the words can 'feel'.
The Logo design reflects the company culture or product culture that is being represented, e.g. Lemon grass spray for he room, a holistic product, natural, earthy tones and fun young theme can be used.
Saturday
Service excellence- is Marketing for your buisness
In a world filled with bad service (in many organizations)this is a major focus that can grow your business by leaps and bounds.
A Service entails:
Selling a product that does not exist until the customer pays for it. It is “intangible,” marketing a service business is very different from marketing a product. Know the strategies for marketing a service business.
Your Marketing business is a service - there for market yourself through all the clients that you see.
Selling a service is more difficult than selling a tangible product. Consumers are much less certain when they are buying a service, since what they are buying is merely a promise that someone will do something for them in a way that will satisfy their expectations.
- Keep your promise!! And keep on keeping your promise!
- Individual client attention
- Retention strategy's
Marketing is no longer a 'one size fits all' service. People are generally drawn to things that are customized, personalized, or otherwise geared to their personal preferences.
A Service entails:
Selling a product that does not exist until the customer pays for it. It is “intangible,” marketing a service business is very different from marketing a product. Know the strategies for marketing a service business.
Your Marketing business is a service - there for market yourself through all the clients that you see.
Selling a service is more difficult than selling a tangible product. Consumers are much less certain when they are buying a service, since what they are buying is merely a promise that someone will do something for them in a way that will satisfy their expectations.
- Keep your promise!! And keep on keeping your promise!
- Individual client attention
- Retention strategy's
Marketing is no longer a 'one size fits all' service. People are generally drawn to things that are customized, personalized, or otherwise geared to their personal preferences.
Wednesday
Busy client day
Getting up and ready for a day presenting to clients can be a daunting process.
I woke up early, to have enough time to sit and have breakfast, instead of my mad rush to the door as usual.I have meetings thru-out the day and look forward to some exciting new ventures and campaigns.
Wish me good luck!!
I woke up early, to have enough time to sit and have breakfast, instead of my mad rush to the door as usual.I have meetings thru-out the day and look forward to some exciting new ventures and campaigns.
Wish me good luck!!
Monday
A Marketing Plan- to get you started
Marketing Plan -
You don't have a marketing plan?? Having a thorough marketing plan is a no-brainer. The marketing plan will be a critical part of yur business... no clients means no money!!
Update your marketing plan -
Done on a regular basis whether monthly or yearly. Often, entrepreneurs and start-up companies have one set of plan that they had written in order a goal. this needs to be haged as the business grows or needs to be re-assesed if it is not working.
Align marketing strategy with your core business goals -
When I write business plans, I dedicate a good portion of my plan for a detail marketing strategy. Marketing strategy or the marketing plan can be a part of the overall business plan. Align your plan wit your core business goals and other factors e.g. demographics and psycho graphics.
Measure the spending -
Most successful companies are great marketers by design. Publicity is an effective and way to achieve a major hype around a specific product. Get the name out there. Psychology tells us that people love what is popular and more likely to see value in your company through perceived quality of a product.
Forecast expected return -
Forecast expected return for the upcoming quarter.
Re-align marketing collaterals -
Current marketing materials must be used. this needs to also be reflected in the ad campaigns that your company chooses to undertake.
Execute constant PR campaigns -
With the advent of the Internet, running a PR campaign has never been easier. can be created and set up easily and can be sent with any other sales materal that gives an outline of your company attributes.There are many Free online press kits that one can download.
Collaborate with partners that strengthen your brand
Testimonials from satisfied clients included in your press kit
Establish strong direct response
This must be quantified for the best results and monitoring.
You don't have a marketing plan?? Having a thorough marketing plan is a no-brainer. The marketing plan will be a critical part of yur business... no clients means no money!!
Update your marketing plan -
Done on a regular basis whether monthly or yearly. Often, entrepreneurs and start-up companies have one set of plan that they had written in order a goal. this needs to be haged as the business grows or needs to be re-assesed if it is not working.
Align marketing strategy with your core business goals -
When I write business plans, I dedicate a good portion of my plan for a detail marketing strategy. Marketing strategy or the marketing plan can be a part of the overall business plan. Align your plan wit your core business goals and other factors e.g. demographics and psycho graphics.
Measure the spending -
Most successful companies are great marketers by design. Publicity is an effective and way to achieve a major hype around a specific product. Get the name out there. Psychology tells us that people love what is popular and more likely to see value in your company through perceived quality of a product.
Forecast expected return -
Forecast expected return for the upcoming quarter.
Re-align marketing collaterals -
Current marketing materials must be used. this needs to also be reflected in the ad campaigns that your company chooses to undertake.
Execute constant PR campaigns -
With the advent of the Internet, running a PR campaign has never been easier. can be created and set up easily and can be sent with any other sales materal that gives an outline of your company attributes.There are many Free online press kits that one can download.
Collaborate with partners that strengthen your brand
Testimonials from satisfied clients included in your press kit
Establish strong direct response
This must be quantified for the best results and monitoring.
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