Monday

Dressed for success- Body Language

In order to portray confidence in this tough superficial world, Im off to get a semi make over.

Not quite, just touch up...girls stuff.

Ill be ready, 'dressed for success' by the end of the day.

Ready to take on new clients for another day at the office.

Part of any marketing process is selling the right idea to the consumer.
We can identify many tips to 'dress for success':

Firtsly a deffinition:
Body language is a broad term for forms of nonverbal communication using body movements

Voluntary body language
refers to movement, gestures and poses intentionally made by a person

Involuntary body languag
e quite often takes the form ohttp://www.blogger.com/img/gl.bold.gif
insert bold tagsf facial expression. often shows emotion.

1. Eye Contact
2. Facial Gestures
3. Torso and hand Behavior
4. Body movement and dress

There is a lot of a research and detail on this subject. I have majored in a degree in communication and still have only touched on this very complex phenomenon.

One can get a great deal of info from the net.We need to be more conscious about the actions that we do and expressions that we make in everyday and business life

Sunday

Marketng Meating

Was that meating and greating or just meeting?

lol making myself laugh now!

All this dressing up for a meeting makes me feel like lamb

Friday

Monday Around the Corner

Looking forward to Monday. So much to do and so little time!

Wednesday

misconceptions about marketing research

Misconceptions about marketing research :


First, many think that a small business should only initiate marketing research when it is making a profit. One should consider marketing research when the company needs all the help it can. Research can provide the information thats your business needs to get up and running.

Sometimes managers believe that unless research provides a complete description of a situation it is of no value.

Marketing research can help with both big and small decisions.

Don't always rely on survey information, sometimes the real information is at your back door for small business opportunities.

The misconception is that market research costs big money but this is not always the case.
Another misconception is that you can not do research unless you are a sophisticated researcher. You don't need a Ph.D. in marketing or statistics to do marketing research. It is mostly just hard work. Consult a good marketing research text and/or bring in a consultant for advice and then just dig in and do it.

Friday

Spag bowl marketing

I have just coined the term Spag Bowl Marketing.

Similar to the marketing mix consisting of the four P's. Spag Bowl Marketing is short for 'Spaghetti Bolonaise' Marketing. Mix many ingrediants into the dish to create the right consistancy and taste.

We don't want to add to much oil- Weak marketing campaigns that are easily forgotten or slip off the top of ones awareness.

Not to much salt- To cover up what he consumer is actually getting. Makes it taste a bit to good to be true.

Just the right amount of spice- And you can gt the consumers pallete wet and anting to try it!

I think this could be the next BIG THANG!

Tuesday

The Marketing Concept

The Marketing Concept comprises of the following:

1) Consumer understanding

2) Create value in the eyes of the customer

3) Communicating your value to your target market

4) Consumer can easily find and buy the product

This above Marketing concept can be used only when you have done all the right Market Research

Sunday

SEO Marketing- Learning Post

SEO Marketing is something that i have been learning slowly for some time now.

until I get more clued up, I'm not wanting to much but will keep you updated on my thoughts on matching traditional off line marketing and online marketing together to achieve goals on a Marketing campaign.

jade avinir. com