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Dried Cherries Dried Blueberries NEW CNC Products!!!

2010-06-07T16:31:00.000+02:00

NEW PRODUCTS AVAILABLE! Very exciting!

Dried Cherries
Dried Blueberries

On Promotion

ALSO TRY OUR BAR SNACKS:

1. CHIPS – healthy alternative – no added MSG, no transfats, no cholesterol, no preservatives
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3. WASABI flavoured chips
4. POPCORN caramelised with nuts
5. CORN NIBS various flavours

Email cncproducts@iafrica.com enquiries

Dont hesitate to contact us!
Keep warm and dry this winter!

Kind Regards,
Cnc Products Team

TEl 021 - 552 4212

One and Only Hotel of Cape Town

2009-04-03T16:17:00.003+02:00

I recently had the amazing oppertunity of going to the world famous Nobu Restaurant situated at the One and Only hotel, Waterfront in Cape Town.

Here is some back round information before I go into the incredible experience I had there.

The One and Only is owned by Sol Kerzner, a luxury hotel and casino magnate. The hotel is in the hub of the Cape Town waterfront and once inside the walls you feel like you have left the rest of the world behind and only total luxury consumes you. A bit different from the hustle and bustle of the Cape Town CBD only a couple of 100 meters away!!

I got to test the hotel and its facilities out before its launch. So we really did indulge in every fantasy of food and decadence, to experience it all. We stayed in the island hotels suites, over a bridge and the canal. The bathrooms were big enough to have a party inside! Instead we had girlie weekend, myself with one of my close girl friends! We had treatments, facials and massages in the tranquil Spar ... it was ALL available to us!

3 Friends (David Donde and Joel Singer from Origin coffee and Marisa Sarfatti) and I booked for the Famous Nobu Restaurant on Saturday night - owned by Robert De Niro, Meir Tepper, Richard Notar. Already expectations were high having a movie star's name in there!

We started off with Japanese style cocktails and then moved onto Sake - Japanese rice wine, either served warm or cold, we had both. Sake is delicious and really is good with sushi! Mmmm.

We did not know what to order so we asked the manager to recommend us dishes and keep the sushi coming. And he id!!

What an unbelievable manager!! Really excellent, thought he was doing it only for us and he must have given the same attention to a few tables!

One after another the Sashimi ( (my favorite) came out... Each plate individually seasoned to perfection with lemon grass, basil leaves, chilli, sweet jams, asparagus and much much more, none of the soya and wasbi we soo used to (&love)!

Only 1 problem was that by the end of the meal I wanted to burst, because I did not say no and just kept on going, think I became a silent bloated fool ... only lucky that I did not pop! Its not worth the over indulgence - really, even if its that good!

This Restaurant comes highly recommended from a person who loves to eat well!! Outstanding!

Your Tourist Directory in South Africa

2009-03-26T17:07:00.005+02:00

Just gone live with the new site Tourist Directory for South Africa. Its just the start and very happy that finally its live. Still lots to change and make better ...

acually some peops have had a problem viewing the site. Not sure why, and everyone see's the site differently - I think its cause i am using firefox and people are having problems when using Internet explorer. Some cant open certain pages and others have said that they can see all the sponsors on the side bars are ontop and over lapping eachother. Geez, i need a full time person, just for my hobby!

I have a few brains that I can pick around me - to find out the why's. But on my laptop it seems to look good, even if I am the one that says so :)

This site basically encourages other services/hotels/ guest houses/ back pakers/adventure sports/ museums/ attractions etc etc etc in the tourist industry to advertise their services for free on this directory.

The whole idea is that I wont have to do all the work - and people from the tourist industry can upload their details themselves.
I check it in the back-end and make sure that its entered into the correct category, then press the approved button.

There is still much needed correct and true information needed for services in South Africa. So maybe this one , can make a difference.

Shells and other pretty things

2009-03-23T16:22:00.001+02:00

The sandy, shelly beaches in Sea Point are my favorite.

Everyone has their favorite beach in Cape Town and we have quite a variety to choose from. I love dipping my hands into the shells and sand mix. Picking up a hand full of colourful mother of pearl colour shells.

Spreading my fingers so that the light filters through them and all the big pieces fall leaving only the smaller ones. Grab another handful & repeat.

I just love the sunset from this beach, on the rocks and the sea gulls & is home.

Its a hidden secret amoungst the Sea Point locals.

Facebook status is my new media addiction

2009-03-17T15:38:00.000+02:00

Who cares what my Facebook status says anyway?

Does it matter if I have flu yesterday and today love vanilla flavored coffee - does it matter if its true - ha ha it is true tho. Does ANYONE OUT THERE actually care?
I hear only silence and Therefore in conclusion - NOoooo nobody cares and this is only for my world.
If someone wanted to take a peak I guess then they would be able to access the daily dribble of my life. Easy Peasy lemon squeesy, there you have it.

What happened before Facebook, that was not even so long ago. I remember those care free days when I was the last one to know about anything web related and would not consider buying a laptop, never mind writing about myslef and publishing it.

And now even I do it - I change my Facebook status regularly, why? Is it the addiction that takes over and I feel an urge to let others know that my life is going super! I think that us humans are trying to reconnect with people.. only its difficult for some to say, 'lets meet for coffee' its just easier to Skype someone and say 'hi'. Keeping the contact with out having to make an effort or get out of your comfort zone - in front of my computer is safe and keeps my identity real. It's come to even using online means - cause texting is too personal and close to home!

I seem to be bobbing about with this, but guess that's the point in some ways. Maybe, this is just the beginning and Facebook will soon have to have an age limit, one will have to sign an indemnity saying that you don't have any psychological disorders that can be triggered through group stress or on the header bar will read, 'Warning Facebook is addictive and can cause ulcers.'

All I know is that I just changed my status again and either I think I am pretty damn hot and someone cares what I am doing and saying or I just am to far up my own a**!

Now how does this revelation relate to marketing ... hmm think pretty obviously.

Heat Wave in CT

2009-03-05T12:13:00.001+02:00

Ok Ok

There definitely was something going on .. after I just wrote last and now we are looking at a fabulous 38 degree day in CT!!

Heat wave CT - people always say, every year, 'December is the hottest time and true summer has arrived'.. but Nooooo its not Dec, I keep saying it. Feb and March, Im telling you is REAL Summer!!

Remember that for next year!

anyway, no more talk about the weather lol

A Crazy Life - 3's bad luck

2009-03-04T12:08:00.000+02:00

What a day, yesterday!

I am sure that the energy was moving yesterday in a wild twist on planet earth. In the air, I could smell movement and made me think that there was something going on then slowly the day unfolded and revealed itself to myself and to others with similar experiences.

I know that what ever happens is 1stly meant to be and 2ndly cause and effect reactions, we are all connected to this earth in our physical forms.
Its hard not let this physical world take over and some people truly believe that this is all that there is eg. money, work, people, things.
I on the other hand, know that there is a greater 'game', 'consciousness','magic'or what ever other invisible words there are to describe it. A swirling power and energy- that directs this earth naturally.

And yesterday, was one of those days that would turn things right angle / 180degrees, a quick shift. I felt it! The day was not like any other... one just had to smell it out. Not only was my day filled with emotional high's and lows, but my very good friend had a rough one 2 (many have said that she is psychic!).

Of course it all happens for good reason and a lesson will be learned.
Still weird how these things happened.

She left the house, late and got money to pay the house cleaner. After stepping into her car, a bus driving very fast(100km/per hour as described) rammed into her half open front door- and left it hanging unable to close. Shook up and pissed off, she took all details down, went to the police station and then late to work. By 12 am she got a call from a friend in JHB to say that a school colleague had passed away that evening, ah no! By 3pm, after much turmoil at work for the past months, the team was called into a meeting to tell them that none of them will have their contract renewed and they don't have to come back to work from tomorrow!

What a day - all on the same day, not even separated by a day, why yesterday?

International earth day is drawing near on the 20March 2009 and there is much that you can do to create positive and efficient energy circulation on this planet.

'The centerpiece of Earth Day is the March Equinox, nature's moment of equipoise. That is the moment when Spring begins in the Northern Hemisphere and Fall in the Southern Hemisphere.' http://ww2.earthday.net/~earthday/about

This is an opportunity to connect with the energies around us, that will influence all our lives positively!

The mystery of the smile

2009-03-02T16:40:00.000+02:00

I think that the saying should go, 'A smile a day, keeps the doctor away!'

The mind is an amazing thing. It is the creator of that hurting sensation in the body physically and emotionally, and it burns the heart… and makes one want to scream with anguish and pain. It also allows us to see the good in everything and lifts us up and makes the sides of our faces turn up. A smile can mean so many different things…

But the smile I am talking about is the one that makes you giggle to yourself by yourself. A rush that starts in your tummy and climbs up and up to your heart then, through your neck –that relaxes and finally to your wrinkles around you mouth … we lift it up and smile!

I am such a girl, somebody says something nice to me and I am on cloud nine, and when someone does something mean… can leave me down in the dumps.
But it just takes that one little thing, and I am back up there believing that this world is just and good.

The mystery of the smile!

Miller Way - Dont scratch that night out of your mind!

2009-02-19T14:49:00.000+02:00

Miller Way beer jumped onto the band wagon and used scratch cards as their marketing incentive.

Miller way is a fun, up-market and sporty brand - and showed this by creating and giving out interactive scratch cards in the clubs and pubs of Johannesburg, SA! Simple design with bright colours for you to Scratch,sniff if you must and win.

All gals and guys (over 18yrs of course) dressed up in their bling and shaked their booty's, while enjoying a refreshing ice-cold Miller Way.

Grab a beer at the bar - very reasonable price and get a scratch card free! Scratch and wear you prize right then and there! Friends swopped and bought Miller Way beer to try and win specific prizes that were their favorites. We all had a great time and enjoyed a great beer.

What a blast, Party ..... bring on the Tiquillllaaaaaaaa..... I mean Miller Way!!

David Deida - listening and typing with inner-peace

2009-02-10T14:52:00.000+02:00

I have been listening to some lectures on my ear phones at work by a David Deida. Listening and working. Ear phones for this kinda stuff is a must! Stop Mp3, type mail, Start, type and listen. Write mail to clients.Write this and listen .. hope that it all makes sense. Send.

Very interesting idea's on how to's and dont's in life ... interesting to incorporate in your life. I am laughing and going Ahhhhaa all at the same time. I wonder if anyone around me can tell the kind of lectures I am listening to.

I get the feeling that he would feel strongly with Freudian theology. Sex is apart of our everyday thinking and actions ... and there is nothing that any of us can do about that! There is a way to use this energy to create peace in your world(like I am doing right now, listening an writing with inner-peace).

Very interesting and inspiring to reach a level that, in his words you ...., "Open yourself up to G-d".

David Deida gives every person the ability to be powerful and feel a knowing that we are doing the right things to make our realities peaceful (not euphoric, or heavenly, blissful, in love drifting or all those other big words that is not a reality)!! We can create happiness and success in all areas!

Its so funny how some things are just so simple, aren't they!

Ill carry on listening and typing peacefully David Deida.

Printing Frustrations - The short Story

2009-01-30T10:01:00.000+02:00

What is up with the level of service out there?

Is it a South African way of doing things? Frustrating ha!

Maybe, I should chill out in this Mutha city, or maybe I should go on a long holiday to somewhere tropical... either would help!I am going with tropical holiday :)

I mean really, who wants to work anyway? That's the feeling that most individuals have when they get to work. I understand not wanting to work at work. I have been employed more than I have been the employer. One comes to work and does not really care if customers are happy or not, you just try put out a couple of fires as best you can, then prey the end of the day comes quickly in the interim.

The reason for this post is an experience that seems to be replaying itself with print houses out there and there is ALWAYS some problem!

Hypothetical example:
- Sent to be printed on a designated time,
- They fit it in and agree that is will be completed and delivered by 1st thing tomorrow morning!
- The job now sits in their holding cells, cause the invoice needs to be sent - but the computers are down (or something).
When I call to ask what happened,they say that the invoice has not been printed and cant be because computers down and therefor they cant deliver the job.

Who's fault is this, mine?

So now I sit and wait for them to get it together. At least comfortably and yes over looking the deep blue ocean and the solid mountains ...

Printing Frustrations can drive one dilly - if you're not already there!

Design your self new - positive energy in business

2009-01-13T14:17:00.000+02:00

So interesting how there are so many opportunities out there to make money... guess you just have to take one big step and 'Just do it' as Richard B says. Make it all happen. This world can be manipulated however our minds choose and finally, we are the creators of our own destiny. I believe that!

People are supplying services to people who provide services to those people who supply services and the list goes on. But how does one business make it out there in this big tough world. Well, I have heard Patience, Dedication, Belief are a few that ensures that you get there and keep on top of it!
But I really believe that positive energy is the way to go. It really works. Wake up on the wrong side of the bed and things go badly, but why? Go for a long walk in the evening on the Sea Point promenade in beautiful Cape Town and the world opens its self up to you!

"Every little thing we do, even every thought we have sends out a ripple of energy into our environment and beyond. If our thoughts and actions are positive then it is not only ourselves who ultimately benefit from our work." "If we recognize that energy does not die or stop, it just changes form, we can begin to understand how we can make an impression on the Earth itself and the universe beyond."

Here we are now. Learning! How to navigate our business, finding new paths that help us achieve an ultimate goal.

What is the Ultimate goal - happiness/ contentment, a sense of achievement!

Like one begins the thought process of designing the Ultimate Scratch card lol :)
First the idea concept is created, then written down - if not the designer would not understand all that you had in mind for your ultimate scratch card!
Then a collective of colours and styles are researched. The designer begins to place all the graphics on the page and mixes them around. shuffle here, increase decrease size there... and finally settles on a thought. But the scratch card still has much work... and finally we need to put it out there into the world and believe that it will be the biggest and most sensational idea of all time.

Design your self new, create, learn and think with your heart and head. Believe that what ever you set your mind to... can and will happen.

Here is to another fantastic year!

2009 Marketing scratch cards

2009-01-11T23:57:00.000+02:00

It feels like its been ages since I last wrote and so much has happened.
2009 is upon us and wont stop, even if I really could do with another week relaxing on the beach.

What does scratchcard.co.za have in mind for 2009? A whole bundle of exciting projects... starting now, go!

I intend to dive straight back into things and ensure that no place wanting to promote or sell services with scratch cards don't know about the brand 'Scratchcard.co.za'. I figure that I have a competitive advantage having the internet as a marketing medium! So 'how', you ask do I plan to promote the use of scratch cards?

Marketing is not an exact science. Just because I hand out leaflets, flyers, advertise in newspapers or have business meetings with good intent, this does not mean necessarily that I get the order! But I truly believe in positive energy. Somehow, the more you do, there more happens, the more positive energy follows you . Keeping busy with things that gives my life meaning can have a positive effect on my business. Yes, go to the beach, take up pottery and go to the gym on top of setting meetings and doing marketing will create a spin off effect!

What there is to do, so you know where to find and hear about scratch card.co.za
(here is a few and I can always add to the list):

1) Make a list of all the places that I intend to target and set up meetings
2) Create updated powerpoint presentations
3) Make contact with past clients and those that have asked for quotations in the past.
4) Email advertising and promotion houses
5) Get up to date with admin
6) Learn to use quick books - yes I still write my quotes in word format!
7) Create a working space that I am excited to go to
8) Gym more and eat less :)
9) Update my website/s
10) Write more on my blogs and try do some internet marketing ... still learning
11) Read more self help books, self guide books, business success story's, internet marketing, inspiring autobiographies, books to make one laugh,fiction and non-fiction You magazine etc etc
12) Create long lasting relationships with those that count, so I can always offer the best!

Thats a good start...

I guess this blog is more a diary of what my personal challenges are and how I over come them! I have found that it is very useful to write things down, so I clear away the cobwebs and clutter!

ching ching to this year ahead...

The festive season for business is Festive

2008-12-10T22:16:00.000+02:00

The Festive season is here, at last!

I always have heard about people talking about how by December the rush takes over and the festive business season arrives! I guess because I have not been in business that long that I have established a routine- or what other would you describe business sales flow?

I was not sure if the festive season for my business was going to show itself to me? Did my business have what it takes?

During the year I have done many more quotes than jobs that I have gotten & had many meeting that did not transpire to anything... until now. Someone how all that hard work in the year has come back to me. I am proud that I can see true potential for scratch card.co.za! Its slow and step by step things are moving forward! This is how I believe that I can run a business and get things working for me!

Next year I intend to let the festive season for business continue!

Scratch and make some money!

2008-11-02T01:05:00.000+02:00

Scratch cards,
Scratch and win!,
scratch and sniff
scratch and play,
take a chance...

We have heard them all before. But does scratch really incentive people to buy more?

Scratch card.co.za seems to think that there something to this industry. so much so that they have dedicated a whole site to it, isnt that a very small or niche product?

Ok, I have a few questions, getting them off my chest.

Who has the stats?

Springleap Promo and Prize day TODAY

2008-06-26T12:58:00.000+02:00

I recently went on a seminar that spoke about how Richard Branson got his companies to where they are today! he said that h tried to create a hype around all the products that he promoted. We all know that huge fantastic extravaganza he created when creating a foofy-slide (don't know another name for it hmm)from the top of Santon City building. he then proceeded to slide down it! WOW! The press the whole of JHB and more gathered to witness this... and that exactly what he wanted!

So today is the 1st Prize giving for the 1st winner of Springleap and we are having a fat Party at the NEW FUNKY SPRINGLEAP OFFICES IN WOODSTOCK.

If YOU want to come let me know, i am sure we can offer you a beer! A brand new brand called Jack Black. The packaging looks great and think will be well deserved at the end of today.

We have invited some of the who's who in Cape Town and hope that they will come.Cross fingers. Otherwisew we going to have some hot music, fab people and create as bigger buzz with local mag's, lotsa chips, dips and wine from Storm Hoek!

Move to new offices

2008-06-25T14:13:00.000+02:00

all went smoothly and have moved into our new offices.

Will fill you in all the exciting things happening and maybe take a few pics!

A day in the making of a scratch card

2008-06-12T08:15:00.000+02:00

Scratch card.co.za has officially been running for a few months now!

We have had our highs and then most certainly had lows ... but I am going to keep going until everyone has has heard of scratch card.co.za!

I have recently been working with a production company on a scratch card incentive to promote an alcoholic beverage. They called me up last week and said that they needed the scratch cards put together urgently by the weekend. Quickly got onto it and put the design together... Jason I can rely on always, and then made the necessary arrangements.
Scratch cards go through a few process before they come out perfect little 10's. They must be printed, proofed, positives, silver paints applied, dried and cut to shape.

Not to promise things that wont happen I usually allow for 10 days to complete this process... unless you beg, plead, lol then I most definitively make a plan!

Went to see how the scratch cards came out yesterday and they looking great.

Everything is a process, so although all went well, this happens with a lot of communication and energy.

Starting A New Business - baby blunders

2008-04-18T10:30:00.000+02:00

Business and busyness ... that the trick in getting a small business going.

I have been slogging, trying to get people to know about scratchcard.co.za and a few other marketing tools of Natural Gravity.

I think one always starts with great ideas and the willingness to get up and try and try again everyday, right at the beginning. People always say the 1st couple of months of getting a business going is always the toughest. But why?

- Motivation
- Deciding what comes first?
- Motivation
- Push down and climb back up
- Keep going
- Do whatever it takes!

It's so easy to follow the obvious advice given by so many entrepreneurs... or is it?

I have learned so much about a new start business in the last few months. More than that, I have been teaching myself a new way to think!

Getting your head around it all...

From the pre-planning to implementation and finally to making some money is a process. One that takes will, risk and confidence every step of the way. I have been learning so much about myself and how I react to people, how I interpret different situations and also how different my way of doing things are to others. Starting a new business takes a different mind space. It is not only about having a great product. This is fundamental knowledge in the process. Don't I get it...yet :)?

I read a book by Scott Cundall about 'what not to do in business', very clever and probably very true... but does explain some Very hard hitting facts. Like the number of businesses that are successful first time round. At this early stage is that really what I want to be hearing? No! Anyway, great points Scott but save it till I make it huge and am not in the 60%mark that fail!

Baby Blunders are part of the learning and growing process. No baby learns to walk, without falling or flopping to the ground once in it's first walking steps.

I am officially shouting out to the world and also giving myself a good pat on the back and allowing myself this baby blunder. Starting this business was never going to be easy and I will just get back up on it once again.

Have a great weekend.

To all those who are celebrating Pesach, Hag Pesach Sameach!

April Fools Jokes

2008-04-01T18:24:00.000+02:00

Is it fair to play fools jokes... I think so, hysterical!

My boyfriend told a hold bunch of people that he was closing down one of his businesses. So funny and people actually believed him. Would not be that funny if it was true!

HAPPY APRIL FOOLS TO ALL OF YOU THAT TOOK PART!!

Enjoy the rest of the month!!

Scratchcards Promotions and Incentives

2008-03-27T18:11:00.000+02:00

WWW.SCRATCHCARD.CO.ZA

I have recently started a subsidiary company for Natural Gravity Marketing, called scratchcard.co.za

After some thought and then lots of chats with friends and family, I decided to go more niche!
Its really tough trying to sell a large packaged service to a company. Going into the meeting one tries to identify a particular area in which we as a marketing agency can help and then go with that one. Marketing is a broad subject, there are so many different kinds of marketing techniques that can be implemented to see results.

I often find that it depends entirely on what the company has done in the past and most likely will repeat in the future!

Scratchcard.co.za came together to ensure that our customers get standard competitive pricing and the best quality design, always with reliable service!

Thats what I would expect! It really grates me when I have to wait for something... anything, so I would like to offer my clients the kind service that I want :)

Scratch cards are a fun interactive tool to use in any business and one can really create fun and interactive ways to:
Create return customers
Show customer Appreciation
Secret sales
Promo's
Fund raising activities
Lotterys
Internal Incentives
Coupons
Games
Win Cards
Funny Cards

The list goes on...

The site is almost complete and I am so excited to get things on the move! I have some really great ideas to propel scratchcard.co.za forward. This is going to be big I feel it.

Now I have to make mention of someone in my team whom without, I know that I could not have come this far! Jason Hobbs, has been my absolute trusted confidant. His unique creative talents has been invaluable. The fact that he has always gone the extra mile for his work makes his such an asset! I am so lucky to have a friend and colleague like him. Even when I was working for another company and handling their accounts, Jason could always could be relied on for any job however small or Large!!

I'm so excited, that I finally have a fabulous product that I know every company would like to take advantage of!

www.scratchcard.co.za

Do - It- Yourself Search Engine Optomisation

2008-03-13T15:04:00.000+02:00

Among many bloggers also known as online authors or online journalists, knowledge is power when it comes to marketing yourself or your website over the net.

I'm sure that you have heard a few definitions of SEO and I don't profess to know more than some of you research geeks :). But I will attempt to give a simple understanding, to do-it-yourself SEO. After reading and doing my own research(basically, picking the brains of very knowledgeable people), here is what I got.

There are four main areas

- Link quality:
Link your site to others that will be interested to have your information on their site. Link to content within your own site. Create links to others in your copy when referencing them

- Time:
Some things ... just take time. A couple of months and then some great sites I have asked,' How did they do that??' and it took a couple of years!

- Content:
Repetition of key words. Use one common theme per page content. e.g. 'design explanation' and printing explanation' on another, as what is done on naturalgravity.co.za. Must be readable and interesting to the human eye. Do not write for the robots to see you, they won't. Optimize your site by writing interesting content.

- Page Title Tags:
Correct title tags per page and not for the overall site. I have No idea how to do that... cant DIY, ask your programmer/web designer.

In order for you to do-it-yourself, follow these basic rules and apply it to your website in order to increase ranking and credibility in the search engines.

Why would I want more people to view my site, you ask?

1) The more visitors that you have coming to your site, the more credibility the 'robots' (or bots), pic up and therefor increase your page ranking (a cycle).

2) More visitors, more chance of a purchase on line.

3) Attract people that are searching for exactly or very close to, that which your website is offering.

4) If searchers find immediately what they looking for, they will investigate your site and not just exit it immediately.

5) Sales and marketing of your product

Yes, you can Do-It-Yourself search engine optimization. This is not rocket science, if you start with the simple steps.

What not to say in a meeting!

2008-03-12T11:38:00.000+02:00

I have had a couple of them, and in my humble opinion I could give a few tips that clearly I and others learned the hard way, on what NOT TO SAY!

If Only I new before and thats why I am making this available to you:

1) Don't ask the secretary as you arrive for a meeting what the name of the person you going to speak to is called!

2)Don't tell the person who you meeting, the whole long story, from the minute you woke up... on how you got lost on the way to him/her and thats why you late.

3) Don't agree with everything that the other says and does, to the point that you get caught out i.e,' Don't you just love pork bellies', 'Yes me to, I mean noooooo'

4) 'I made these delicious cookies for you last week, but then you canceled our meeting, but here you go anyway'.

5)I would love to retire right now, hate working with people actually.

6) 'X, Y Z, examine your zip, its undone'.

7) 'Sorry I'm late, I have been up the whole night with a funny tummy.'

8) Come in, with an open comedy evening approach, and start things off with a knock knock joke

Have you had any meeting blunders... forget about it! we all have, we just live and learn and hopefully not make a fool of our selves again. :)

10 percent Inspiration and 90 percent perspiration

2008-03-12T11:27:00.000+02:00

10 percent Inspiration and 90 percent perspiration

Do you believe this statement is true?

I don't to be honest. I don't believe that you need to perspire in order to succeed in business!

I believe the art is having a great business idea and then putting all the inspiration and energy into that idea.
There are so many inspirational people out there, that have done such amazing things. For example my last posting on Eric Edmeades.

So don't sweat it, just Do it!

Inspiration - Eric Edmeades

2008-03-03T10:24:00.000+02:00

Think...
sometimes I need to take note of some of my GREAT advise (don't mind saying so myself)and put it into practice. I have been learning so much about myself and my business that it has truly been riveting.

There is so much to do and I... the Marketing Gru lol:) , is feeling a bit stuck. I think its not because I don't know what to do. Honestly I think its because I am scared to fail.

Now I know that this is not only a feeling that I have. Many people do not even start their own businesses for this reason. The fear of the unknown and what will happen if everything goes wrong.

I was up bright and early Sunday morning (Oh yes) and attended a lecture by Eric Edmeades. Professional speaking, corporate consulting and persoal coaching.
What an interesting guy and very real, down to earth and friendly. Love humble people whether they have it all or nothing (and pretend to have everything). He told us a bit about his background and how he got into public speaking. Although I new that end of the day he was not only selling himself but a product 2(XL), I truly was not falling asleep for the 1st hour and a half I was there, after which I had a major play-full tennis game on.

Amazing how seem people have the energy and enthusiasm to motivate others as a full time job. Guess, if your proud of yourself why not tell all?

A little tip that I learn't from Eric for inspiration, for those of you that need Luck to be on your side in business...

L - Location
U - Understanding
C - Connections
K - Knowledge

Feeling the inspiration flow once again.
Have a great week!!

Confidence and a Clear Business Plan

2008-02-26T14:05:00.000+02:00

It has been some time since I last wrote. I have been playing with many marketing ideas to identify A Clear Business Plan.

We know it's obvious to have a plan, describing how to tackle the planning and implementation of any business, but as I have discovered this is not as easy as I have once made out it to be.

In order for me to know where my business is going, there is one thing that can make all the difference... confidence!
From writing the plan to telling others about it and asking the professionals questions,can takes time, guts and courage. There are so many other people that have been in the marketing industry for a lot longer than I have, but I can't admit to knowing less, only need to know what I know!

Where to start?

- Set out clear definable objectives for your business
- Identify key market players and competitors
- Master a new topic in your industry, to create a competitive advantage for yourself
- Be confident in your abilities

A Clear Business Plan is highlighted below that is easy to follow and apply:

This is not a comprehensive plan… but its gets you started!!

1. Name of your business –
Easy to Remember
Can you get the .co.za or the .com
Can your customer spell the name your name easily ( when searching in phone book or online)
Create a name that you are confident you like

2. Vision –
What your big dream?
Number of employees
Offices
Business structure
Add lots of details…

Confidence is needed Knowing that your business is going to be a Big success.

After watching ‘The secret’, I realized, your dreams are only as big as your imagination allows it to be.

3. Mission statement –
This defines what your business does, what activities it performs and what is unique about it
that stands out from your competitors (A competitive advantage- love that word)

4. Goals and objectives

5. Strengths, weaknesses, opportunities, threats (SWOT) -
by analyzing these characteristics in your business, you will get a
clearer idea of what it will take for you to not only to survive
but also prosper.

Acknowledge what you strengths and Weaknesses are to make you more confident.

- Build on your strengths
- Determine weaknesses
- Take advantage of opportunities
- Side Step
threats

6. Strategic action plan –
This is the most critical step of
your business plan, because without it, your business will not
get off the ground. This should include your sales and marketing
strategies.

7. Financial plan
Lay out what capital is going into the business.

Conclusion:
Now that you have a Clear Business Plan, make it a part of
you by knowing and understanding it clearly. Build upon it
continuously and refer to it often, so you remain on track to
building a profitable business.

I am very fortunate to have so many confident people around me. They have been an inspiration and driving force in my life.
We all do have the power to lead by others examples and take a plunge at what we think could be Great!

Marketing success

2008-02-18T00:25:00.000+02:00

Having had a great last week, with a fabulous new client and there for I had a a great weekend. A marketing success.

Was so nice to think positively about new ventures and ready to take them head on.

A wise person once told me that you should pretend to be more wealthy than what you are, to attract money, and no one knows what you have in your bank account. i think it could hold true.

I am now venturing into the very interesting world of internet marketing.

But must go to bed or don't think Ill wake up for my new adventure tomorrow!

Valentines Day!!!!!

2008-02-14T08:18:00.000+02:00

Its Valentines Day. A day for cupid to show himself and shoot you in the heart... ahhh my boyfriend is coming back from a trip to be here today so Im happy:)

Happy Valentines day!!!!!!!!!!!!!!!!!!
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
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PS: a money making scheme, but who cares

So spend lots of money on your loved ones... an excuse to shop who needs one!!

Big Propsal

2008-02-11T08:21:00.000+02:00

Woke up bright and early this morn to do a major proposal for a client. Bit nervous about it all, but just going with the flow and not saying no to any opportunities...

will decide if thats a good or a bad thing. Should one focus or grab at whatever experience one can get.

I'm sure that there is more that one school of thought on that one.

Must get ready to write, wish me luck.

Weekend Review

2008-02-08T09:34:00.000+02:00

Thought that this was quite fun. Interesting to see how my rating was so thought, you might be interested to see yours.

Have a great weekend!

This Page is Rated

G

marketingentrepreneur.blogspot.com/

Lets101 Quizzes - online fun quiz

The coffee club

2008-02-07T16:32:00.001+02:00

There are a bunch of Techi, marketing and design people who get together, discuss and network.

Was on my way to the coffee shop, parked my car and got out. Thought, let me check how much cash I have on me. Realizing I left my whole wallet behind. could not go into the coffee shop and not even order a coffee. If i was going with someone else I would a asked for a coffee... hmm but not the people Im trying to net work with.

So there is always next time!!

The Perfect Jackpot

2008-02-06T21:38:00.000+02:00

Casino's come in all shapes and sizes. Flashy ones and shy ones. Those that promise the world and deliver nothing of what they say. Most importantly why not have a directory of those casino's that you don't need a deposit or give you the option if you don't mind paying one.

Doing my every day research and looking around for helpful info, online casino blue book, the perfect site that can give you details of many online casino's. If you enjoy gambling responsibly then why fuss and make a tough search.This casino site is ranked by bonus size, payout percentage, customer service, game features, numbers of games, software graphics, and ease of use. Choose your preference of gaming such as Baccarat , Roulette, Craps, Poker,Slots and more.

If you having problems with an existing casino or having trouble choosing one, the gambling">online casino blue book can help.

Now thats great customer service.

Online Casino Bluebook

Bad Service

2008-02-06T20:47:00.000+02:00

Sometimes the most simple things are some how not what we get from companies that we give our business to.

Bad Service:

In an era when service, relationship building, personalization and custom made is so well spoke of, why is it still so hard for some businesses to provide service and with a smile at that.

I just don't understand why, when calling for a quotation.. no one gets back to me with an answer. I forced to call them again and again waiting for the answer so that the business can provide me with the opportunity to make Them money!

Service especially in the Service Industry is something we should strive to achieve. Ever heard of the idea, 'to exceed the customers expectations.' My expectations would be exceeded if I simply got a call back!

So here is a little tip from me to this great expanse on earth:

The customer may not always be right, but the customer is still always king

So much to do and So little time

2008-02-06T09:11:00.000+02:00

The four Day week- sounds bliss

Dont working hard, but working cleverly smart!

There are many obstacles in achieving this Four Day Week regime, but I have researched it is possible.

How to make it happen:

Working a little less sounds amazing, but if we don't have enough time in 5 days how on earth are we going to manage four days?

Remember: there will always be more work to do... so its about self restraint and keeping to a set program.

a). Whether or not you are self-employed
b). If you sell products or services

It doesn’t really matter how you do it, as long as you limit your work week.I like the idea of working from 8 am - 5pm. Truth is when you have a few thngs to do during the day, i tend to then work later.. so tough one.

Anyway, love the idea, but think that in my case and my business Natural Gravity, its going to take time before I can act on the Four Day Week.

Pay Per Post - Rearing to go

2008-02-06T08:46:00.000+02:00

Wow, I have just joined up with a fantastic company called Pay Per Post.

Who would have thought that someone would have come up with this very clever way to increase traffic to others websites and then also give those like me, whom are mad about blogging, the opportunity to do it and earn money! Great!

My story is an exciting one. After working for a boss for many years and somehow never quite felt like I was making a difference, I recently decided to start my own Marketing Company. So many feelings of nervousness and fear, happiness and drive have all taken over me. What a great opportunity to go for my dreams. Not having to go into the office but actually earn my own money and have my own time.

My very sweet and supportive friend then said that I should join Pay Per Post to earn a nice amount while I’m getting my business up and going. It had been so easy. I had already been writing about my marketing experience and knowledge on my blog, so decided to submit it for approval and see if it makes the cut. And it DID. I new that my decision to resign and go for my dreams was the right thing because everything was falling into place.

Being apart of the Pay Per Post community is going to give me the financial boost to get my business up and going. I still have so much to learn and am sure that I will make friends with others that have had much more experience than me on ‘Pay Per Post’.

I’m rearing to go and very excited!!

Dressed for success- Body Language

2008-02-04T12:23:00.000+02:00

In order to portray confidence in this tough superficial world, Im off to get a semi make over.

Not quite, just touch up...girls stuff.

Ill be ready, 'dressed for success' by the end of the day.

Ready to take on new clients for another day at the office.

Part of any marketing process is selling the right idea to the consumer.
We can identify many tips to 'dress for success':

Firtsly a deffinition:
Body language is a broad term for forms of nonverbal communication using body movements

Voluntary body language refers to movement, gestures and poses intentionally made by a person

Involuntary body language quite often takes the form ohttp://www.blogger.com/img/gl.bold.gif
insert bold tagsf facial expression. often shows emotion.

1. Eye Contact
2. Facial Gestures
3. Torso and hand Behavior
4. Body movement and dress

There is a lot of a research and detail on this subject. I have majored in a degree in communication and still have only touched on this very complex phenomenon.

One can get a great deal of info from the net.We need to be more conscious about the actions that we do and expressions that we make in everyday and business life

Marketng Meating

2008-02-03T22:48:00.000+02:00

Was that meating and greating or just meeting?

lol making myself laugh now!

All this dressing up for a meeting makes me feel like lamb

Monday Around the Corner

2008-02-01T22:00:00.000+02:00

Looking forward to Monday. So much to do and so little time!

misconceptions about marketing research

2008-01-30T08:00:00.000+02:00

Misconceptions about marketing research :

First, many think that a small business should only initiate marketing research when it is making a profit. One should consider marketing research when the company needs all the help it can. Research can provide the information thats your business needs to get up and running.

Sometimes managers believe that unless research provides a complete description of a situation it is of no value.

Marketing research can help with both big and small decisions.

Don't always rely on survey information, sometimes the real information is at your back door for small business opportunities.

The misconception is that market research costs big money but this is not always the case.
Another misconception is that you can not do research unless you are a sophisticated researcher. You don't need a Ph.D. in marketing or statistics to do marketing research. It is mostly just hard work. Consult a good marketing research text and/or bring in a consultant for advice and then just dig in and do it.

Spag bowl marketing

2008-01-25T20:25:00.000+02:00

I have just coined the term Spag Bowl Marketing.

Similar to the marketing mix consisting of the four P's. Spag Bowl Marketing is short for 'Spaghetti Bolonaise' Marketing. Mix many ingrediants into the dish to create the right consistancy and taste.

We don't want to add to much oil- Weak marketing campaigns that are easily forgotten or slip off the top of ones awareness.

Not to much salt- To cover up what he consumer is actually getting. Makes it taste a bit to good to be true.

Just the right amount of spice- And you can gt the consumers pallete wet and anting to try it!

I think this could be the next BIG THANG!

The Marketing Concept

2008-01-22T18:00:00.000+02:00

The Marketing Concept comprises of the following:

1) Consumer understanding

2) Create value in the eyes of the customer

3) Communicating your value to your target market

4) Consumer can easily find and buy the product

This above Marketing concept can be used only when you have done all the right Market Research

SEO Marketing- Learning Post

2008-01-20T19:48:00.000+02:00

SEO Marketing is something that i have been learning slowly for some time now.

until I get more clued up, I'm not wanting to much but will keep you updated on my thoughts on matching traditional off line marketing and online marketing together to achieve goals on a Marketing campaign.

Post Card Advertising

2008-01-19T08:30:00.000+02:00

Post card advertising:

Find them in your your favourite stores or in your favorite restaurant. Post Cards are a personal way to market many kinds of design agencies, clubs, pubs.

Get your name out there.

Food for Thought

2008-01-15T17:25:00.000+02:00

With all this health food talk going around...

I have bought myself a new health shake. Yes, i know promises all those things like health, weight loss and that rejuvenating feeling.

Will keep you all updated,if there product works. and if it does... will tell you which marketing gimmick I fell for.

Marketing is a Process

2008-01-13T04:41:00.000+02:00

Marketing

... is not a once off thing, it's a process. It has a beginning, a middle, but never an end, this is what makes it a process. You can improve it, perfect it, change it, even stop it for a second or two it. But you never stop it completely.

Busy Day - and Smoke Free

2008-01-11T06:33:00.000+02:00

What a day, busy busy.

I have been up since 6am and let me tell you thats an early one for me. Busy working on a few projects at my local Star Bucks. Love the coffee and chilled environment.

When I lift my head, feel like I have a 'fly on the wall' look at customer behaviour all around me.

And isn't it great that we no longer have smoking in any restaurants/ coffee shops. Never new how The Big Bosses could pull that one off. Now I cant imagine life any other way.

Have to carry on with things.

Demographics

2008-01-08T03:15:00.000+02:00

Have i not talked about demographics... yet?

I have been writing for some time and a major part of marketing any business is identifying what the demographics there are of a particular market in order to custom fit the marketing campaign.

Lets get a pro definition of Demographics:
Demographics refers to selected population characteristics as used in government, marketing or opinion research, or the demographic profiles used in such research.(Wikipedia)

So there you have it. A select group of characteristic's.
Its actually funny to look around and see how many different demographics you can find at work or in your local mall.Such different people and ideals all living around us. what I may think is normal maybe very different to what someone else thinks is normal.
Each of these demographics would have a particular product marketed to them differently.

The trick of course is to find something that these very unique demographics have in common.

Hospitality Efficiency Cards For Take-away Outlets:

2008-01-05T22:17:00.000+02:00

Hospitality Cards:

I have included another handy hint on how to increase the service in your business i.e. Handy cashier cards.

Place ‘Business Card size’ Customer Card by the tills – re-enforcing the steps that the cashiers must take! We all know that our staff are the face of the business. they let the customer know about:
Promotions
In-store stuff e.g. give-aways
Suggestive selling

Let your cashiers MARKET your business... this is how

1. Welcome with a Smile
2. Friendly Comment
3. Would you like to place you order
4. Suggestive Sell- make a friendly comment on the customers choice.
5. Verify Order
6. Answer Customer Questions
7. Dining In/ Dining out
8. Check order & Enquire if any other condiments are needed
9. Invite to Order again
10. Enquire if any other help is needed

Building Retail Turnover – a checklist

2008-01-04T08:43:00.000+02:00

Building Retail Turnover – a checklist

Action plan for

* Customer Service
* Sales Generation
* Promotions
* Signage
* Presentation
* Housekeeping
* Staff Management and Staff Deployment
* Casuals
* Security
* Administration

Ensure the following area's have a detailed plan in place for each that can create order in your business.

Housekeeping- Officekeeping

2007-12-31T05:40:00.000+02:00

Housekeeping- Officekeeping

Clean up before closing. you would not leave your house with out a bit of a clean, neither should you do that to your business.

Windows and outdoor signage to be kept clean at all times. Its awfull to see great products in-store but grubby signage on the outside that makes the shop look like its selling second hand items.

Casuals are used effectively to ensure store is kept neat and tidy at all times.Use your resources to make your business be the best that it can be.

Ensure rubbish bins are removed regularly and checked on a daily basis by manager. check your bins hmm, you whisper. Thef can happen by people chucking things out and claiming items later. Now if you an expensive jewlery store.. that is not good lol.
Ok ok and check that the bins are alway clean

Ensure cash desk is neat and tidy at all times.

Store inspections are conducted by Store Managers at the start of the day.

Presentation of Your Store

2007-12-29T06:32:00.000+02:00

PRESENTATION

Come on guys...Ensure seasonal merchandise is in a prominent position. dont hide it at the back so no one can see it! Show it off loud and pride. Perhaps a customer will come into your store looking for a bargain and may find something else that catched their attension.

Face out displays must be replaced with sleeve out displays to accommodate stock holdings depending on stock volume

Ensure store layout is correct (extra space is given to gift items). Gift items are great for people shopping for gifts. I often want to find something quickly and easily and love gift packs that are preprepared, ready and wrapped.

Remember: Our society is a lazy one! We want all the information, put into neat packages and then us quickly choose and move onto the next thing

Signage for Malls

2007-12-27T07:45:00.000+02:00

SIGNAGE within malls should be correctly displayed.

I have spent a lot of time in the restaurant industry and some of these very simple tasks are overlooked by the manager or the owner running the store.

Use correct swing tickets for sale and other promotional activities

Trading hours signage to be in place

* Public Holidays
* Sunday trade
* Late trade

Windows and floor to have correct promotional and generic signage.

This is easy to do:
- Ensure that signage and POS (Point of sale) is up to date.

It looks VERY unprofessional going into a store that has the incorrect dates on the posters that are still kept up on the windows or in display cabinets.

- Floors clean. What the customer sees will create an impression of the reputation of the business as a whole.

- Lighting pointing in the right directions -lighting is very important in any store to create the ambiance within.

- Get other peoples opinions - this is something that I have learned to do.Ask your friends, family's, little kids what they think of your store. They have the invaluable customer eye, letting you know how a consumer sees your displays.

Promotional Guidlines for Management in Retail/Food

2007-12-27T07:17:00.000+02:00

PROMOTIONS

1)Monthly promotions package is correctly implemented.
What promo will result in the desired goals?
Is the promo quantitative?

2)Final clearance planned
e.g. Retail outlet clearance sale.
items that were bought in quantities that can be sold at the end of the promotion in a big sale, that can still create revenue.

3)Sale preparations in position
Ensure that correct POS is put up on the windows of the retail/ restaurant outlet.
Advertise in Free subscriptions
Advertise in Magazines
Local Radio
Online

4)In-centre promotions are planned and executed.
e.g. Malls

5)Manager to update all staff on current promotions and specials. Once again... use the daily meetings to relay this information(Most prefer at the beginning of a shift.

A word on facebook

2007-12-24T06:11:00.000+02:00

Facebook an amazing social network site!

I am always finding out new and improved ways to market to selected consumers using facebook.

I will write more about this in the future... but just had to say something now.

Met up with friends on facebook Ihave not seen in ages...
Ex Boyfriends...
Ex friends lol...
Partys...
Events for me to network...
Invie all my close friends for dinner and not have to use a scent calling one of them...

The list goes on and on
Facebook and Mark Zukkerberg you the greatest!
We love you facebook

Sales Generation Guidlines

2007-12-22T08:05:00.000+02:00

SALES GENERATION

1) Ensure correct signage and sales / promotions is reviewed on a daily basis

2) Focal displays are changed daily

3) Readings taken hourly and motivation provided – reset goals.

4) P.O.S. operators to try to sell add-on’s where possible.

5) Window displays are changed daily

6) Regional Manager to balance stock between stores or with suppliers

7) Discuss stock requirements in morning meetings – report to owner.

8) Merchandise fill-ins are carried out daily and stockrooms efficiently organized.

9) Staff must sell-up and add-ons to increase average transaction values.

10) Hold competitions to enhance performance e.g. coke, lunch, (make selling and achieving fun)

Lastly: Do not under estimate the value of daily meetings. Have worked in many retail and restaurant environments it its vital for the staff to be reminded daily on their jobs and focus within the store on a daily basis. Morning meetings can also be used to discuss targets, hourly goals and plan of action for the day. this can get all your staff motivated and involved in the process.

Customer Service Guidlines

2007-12-18T16:00:00.000+02:00

CUSTOMER SERVICE

In order for any store or retail outlit to be 'customer friendly' they need to revise the following guidelines.

1)Management ensure ensure store has correct ‘vibe’

2)Selected staff are trained on the cash desk procedure (these are the people in contact with the customer)

3)All staff are aware of current promotions and specials

4)Staff uniforms / name badges to be worn at all times (casuals included)

5)Correct planning for the day(packets, P.O.S. paper, change, etc.)

6)Manager to be the role model on service standards

7)Managers must control from the floor

8)Correct music is on at all times – right volume

9)Do everything to serve the customer

10)All staff are trained and are maintaining high customer service levels

Smiling Over Valentines Day

2007-12-16T07:50:00.000+02:00

Ok Ok i know that valentines day was a load of rubbish for marketers to use another great tool to sell...

But, my boyfriend is going away on a conference for 10 days and planned his trip so that he would come back on Valentines day, 14th Feb... so that we can spend it together!

I know, I'm such a softy!

Valentines Day - Fab or Mad

2007-12-13T07:00:00.000+02:00

Hmmm.Valentines day is around the corner once again.

This legend has been cleverly turned into a marketing ploy to masses of unsuspecting victims. On Valentines day it is customary to give your loved one or an admirer, secret or public show of affection through gifts. In todays very modernistic society we feel obligated to share in this legend with our loved ones, even if we don't know the actual story behind it. Marketing psychology influences the mass market to buy lavish or simple presents for a special loved one. From flowers to expensive jewelry, heart shape chocolates, roses, teddy bears, holidays away, love cards... anything and everything.

Here is the legendary story!!!:

Legenda Aurea has sill no real connection with sentimental love. Tales past down to modern times portray Valentine as a priest who refused a law attributed to Roman Emperor Claudius II, ordering that young men remain single. The Emperor supposedly did this to grow his army, believing that married men did not make for good soldiers. The priest Valentine, however, secretly performed marriage ceremonies for young men. When Claudius found out about this, he had Valentine arrested and thrown in jail. In an embellishment to The Golden Legend, on the evening before Valentine was to be executed, he wrote the first "valentine" himself, addressed to a young girl variously identified as his beloved, as the jailer's daughter whom he had befriended and healed, or both. It was a note that read "From your Valentine. (Wikipedia)

So there you have it! I just learned something new and confirmed something old.

Grocer Shopping Heaven

2007-12-11T04:18:00.000+02:00

Spending money has never been easier!

Why is it that I cant leave the house without spending money. Just going to our local grocer for a coupe of things is no longer possible.

Items jump right out at you, with new and improved formula's, fancy packaging that entices even the toughest of consumers into buying. I cant help but walk up an down the isle in the grocer and ask myself why I don't need that item.

I am a marketers dream customer. I do want all the new fancy health crazed foods. I do believe that the new improved toothpaste formula is better than the older one. I want a raizer that cuts twice as well. I want anti aging properties in my face wash. I want the 2 for one special on candels... I may need them someday. I think that golden glow shampoo will make my hair more glossy.Aaaahhhhhhhh...

Its so hard to resist the temptations!

Logo creation- Marketing

2007-12-09T08:01:00.000+02:00

To approach this kind of challenge, I use a few "tricks" myself.

- the obvious solution, is not always the right one, there for take time and don't be in a hurry to just come up with anything.
- Start with pen and paper.

If you get stuck mind mapping things out, try this technique:
- Write down every big and small word you associate with this "problem". Anything that related to the idea of the task. Think of things you enjoy, words you have seen in newspapers or even on the pictures on your walls at home.
- Search online for different logo's in the same industry or look up those logo's that have always stood out in your mind. What do you like and dislike about them?

Lastly, if you have time: Make a mood board. This tool to discuss style and emotion before you start with the designs. This is a tool that clients usually understand. The mood board allows you to work through an idea you have with your client. That wy they can see how you came up with the idea in the first place. Make it pretty: add colors etc to show how the words can 'feel'.

The Logo design reflects the company culture or product culture that is being represented, e.g. Lemon grass spray for he room, a holistic product, natural, earthy tones and fun young theme can be used.

Service excellence- is Marketing for your buisness

2007-12-08T22:33:00.000+02:00

In a world filled with bad service (in many organizations)this is a major focus that can grow your business by leaps and bounds.

A Service entails:
Selling a product that does not exist until the customer pays for it. It is “intangible,” marketing a service business is very different from marketing a product. Know the strategies for marketing a service business.

Your Marketing business is a service - there for market yourself through all the clients that you see.

Selling a service is more difficult than selling a tangible product. Consumers are much less certain when they are buying a service, since what they are buying is merely a promise that someone will do something for them in a way that will satisfy their expectations.

- Keep your promise!! And keep on keeping your promise!
- Individual client attention
- Retention strategy's

Marketing is no longer a 'one size fits all' service. People are generally drawn to things that are customized, personalized, or otherwise geared to their personal preferences.

Busy client day

2007-12-05T00:14:00.000+02:00

Getting up and ready for a day presenting to clients can be a daunting process.

I woke up early, to have enough time to sit and have breakfast, instead of my mad rush to the door as usual.I have meetings thru-out the day and look forward to some exciting new ventures and campaigns.

Wish me good luck!!

A Marketing Plan- to get you started

2007-12-03T10:58:00.000+02:00

Marketing Plan -

You don't have a marketing plan?? Having a thorough marketing plan is a no-brainer. The marketing plan will be a critical part of yur business... no clients means no money!!

Update your marketing plan -

Done on a regular basis whether monthly or yearly. Often, entrepreneurs and start-up companies have one set of plan that they had written in order a goal. this needs to be haged as the business grows or needs to be re-assesed if it is not working.

Align marketing strategy with your core business goals -

When I write business plans, I dedicate a good portion of my plan for a detail marketing strategy. Marketing strategy or the marketing plan can be a part of the overall business plan. Align your plan wit your core business goals and other factors e.g. demographics and psycho graphics.

Measure the spending -

Most successful companies are great marketers by design. Publicity is an effective and way to achieve a major hype around a specific product. Get the name out there. Psychology tells us that people love what is popular and more likely to see value in your company through perceived quality of a product.

Forecast expected return -

Forecast expected return for the upcoming quarter.

Re-align marketing collaterals -

Current marketing materials must be used. this needs to also be reflected in the ad campaigns that your company chooses to undertake.

Execute constant PR campaigns -

With the advent of the Internet, running a PR campaign has never been easier. can be created and set up easily and can be sent with any other sales materal that gives an outline of your company attributes.There are many Free online press kits that one can download.

Collaborate with partners that strengthen your brand

Testimonials from satisfied clients included in your press kit

Establish strong direct response

This must be quantified for the best results and monitoring.

One day at a time- Marketing

2007-11-23T08:42:00.000+02:00

Starting a business needs to be taken one day at a time!

Yes! I need to admit this to myself and take steps accordingly.

To Do list: - In no specific order
1) set up website and content.
2) see competitor sites and ideas
3) Research, Research,Research,
4) Business cards
5) Pricing structure
6) Invoicing templates and other etc etc
7) Speak to people
8) Network, network, network!!
9) Identify and create leaflet that details all main services
10) List all my contacts

The Four P's of Marketing

2007-11-21T08:29:00.000+02:00

Starting right at the beggining of any marketing analysis we hear of the term THE FOUR P's.
We prepare a marketing plan by using the 4 P's of marketing.

The 4 P's are: Product, Price, Place, and Promotion.

Depending on different target markets, we will need different promotional strategies for reaching its market. Each of these target markets are price sensitive in their own right ( this is a very subjective process)

The first of the 4 P's I would like to discuss is Product. Wikipedia defines product as, "..anything that can be offered to a market that might satisfy a want or need. However it is much more than just a physical object. It is the complete bundle of benefits or satisfactions that buyers perceive they will obtain if they purchase the product..." (Product (business), 2005)

The four P's may describe a need or want. Looking at a particular productdesign, quality, and features.

The second P, price, is a strategy based on the different target markets and plans for the future.

The third P I am going to discuss is place. According to SSM, "Place deals with the distribution channels by which your prospects will be able to buy and receive your products and services. Clearly without defining the niche prospects, it is impossible to set up the best distribution channels." (Winning Marketing Plans are Client-Centric, 2005. There is a saying, , Location, Location!!! This is an important part of any business and also plays a part in determining the product,price and promotion.

The last P I will discuss is promotion.Promotion looks at the type of customers that are being targeted.In todays times we see that consumers want products that are customized, special, full fill individual needs or ideals. Promotions are set up to interpret these needs

Getting through my notes

2007-11-15T08:47:00.000+02:00

Have written a list of things to do and slowly getting through each of my 10 points ones point at a time!

This is easy when you have a set detailed outline of what needs to be done!

The Big Marketing Picture

2007-11-10T22:49:00.000+02:00

To manage and understand marketing needs:

Be it the company, brand, product, service, or individual, this involves monitoring and maintaining awareness of your broader environment consistently - Macro environment.

Look around all the time! When eating out at your favorite restaurants or walking along the same pathway that you always do... look up and take note on a regular basis, look away from the minutia found in the microscope of your day-to-day operations and use a telescope to see the horizons of what's taking place around you.http://www.blogger.com/post-edit.g?blogID=4674734113855915463&postID=4049915079799806812#
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8 Key Points to Manage you Retail/ Restaurnt Outlet

2007-11-09T07:14:00.000+02:00

STAFF MANAGEMENT AND STAFF DEPLOYMENT

) Plan lunch hours efficiently – no lunch-breaks during peak trading hours

2) One day off (except Fridays and Saturdays)- these are busy days for most traders. Ensure that enough staff are available for peak trading times. Of course more than one day of, is optimal.

3)Staff to be effectively deployed http://www.blogger.com/img/gl.bold.gif
insert bold tagsin all departments at all times

4) Staff to concentrate on sales and not their own socialising – discipline accordingly. you now after writing this I thought it actuallly really depends on the industry that one is working in. E.g. funky clothing shops that need friendly sales people, depend on socializing and networking in order to sell items and spread the word.

I believe, we all want to make money and work in an optimal environment doing so.

5) All stores to open and close on centre-specified trading hours

6) All overtime / casual payments to be approved by manager

7) Ensure all permanent staff to wear uniforms / badges
http://www.blogger.com/img/gl.bold.gif
insert bold tags
8) Staff planners to be in place

* Staff / casual planner
* 1 ½ days off
* Extended trading hours / staggered shifts

8 Key points to regulate your business

Cars A Status symbol

2007-11-06T09:35:00.000+02:00

Its a very superficial world when we all judge each other on what car we drive and which area we live in.

lol I know I know that is the nature of humans but bought I would just mention... I really need a New Phat Black Hot Car, convertible,red, a white scarf.

Then I know that Ill be the person that I am meant to be!

Quote for the day

2007-11-04T23:52:00.000+02:00

Customers buy for their reasons, not yours.
- Orvel Ray Wilson

What a clever idea to keep one motivated!

You must have mindshare before you can have marketshare.
- Christopher M. Knight

Indefinitely necessary in a world now focused on customization and individualization!

What we call results are beginnings.
- Ralph Waldo Emerson

This one is for me!! I have started Natural Gravity and its up and the going!

Marketing Entrepreneur diarys

2007-11-02T07:10:00.000+02:00

Hello,

This being my 1st Blog I would like to firstly introduce myself. My name is Jade Avinr and I have recently started my own marketing company called Natural Gravity. After having much experience in Marketing in many jobs around the world, I have finally settled to start building my own empire and give the world invaluable knowledge on Marketing and communication information.

Marketing is a form of psychology. Whether targeted at a micro or macro audience we can use basic principals of psychology to change perceptions, alter thought patterns, advertise, motivate and create sales in a dynamic and ever changing environment.

I hope that this Blog proves useful with tips etc to help you cope with all your marketing needs!